Commentary

Whoever Would Have Thought That A Car Would Be A Platform?

That's what Medialink LLC President-COO Wenda Harris Millard asked her OMMA Global New York panel.

Putting aside the entire terrestrial and satellite radio industry, Millard's point is that technology is changing so fast that anything and everything can become a media platform in and of itself - hyper-connected, of course.

While cars are an obvious one given all the mobile communications being infused behind the wheel, Millard noted that we may finally be near the apocryphal digitally connected refrigerator that can call the story when you're running low on supplies.

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