Commentary

News Organizations Take It On The Chin

Negative opinions about the performance of news organizations now equal or surpass all-time highs on nine of 12 core measures the Pew Research Center has been tracking since 1985. However, these bleak findings are put into some perspective by the fact that news organizations are more trusted sources of information than are many other institutions, including government and business, says the report.

The Pew Research Center for the People & the Press has been tracking views of press performance since 1985, and the overall ratings remain quite negative. Fully 66% say news stories often are inaccurate, 77% think that news organizations tend to favor one side, and 80% say news organizations are often influenced by powerful people and organizations.

The widely-shared belief that news stories are inaccurate cuts to the press's core mission: Just 25% say that in general news organizations get the facts straight while 66% say stories are often inaccurate. As recently as four years ago, 39% said news organizations mostly get the facts straight and 53% said stories are often inaccurate.

Evaluations of Overall Press Performance (% of Respondents)

 

1985

2011

Stories often inaccurate

34%

66%

Tend to favor one side

53

77

Often influenced by powerful people and organizations

53

80

Source: Pew Research Center, July 2011

But Americans have a very different view of the news sources they rely on than they do of the news media generally. When asked to rate the accuracy of stories from the sources where they get most of their news, the percentage saying these outlets get the facts straight more than doubles. Fully 62% say their main news sources get the facts straight, while just 30% say stories are often inaccurate.

Preferred News Sources Get Best Evaluation (% of Respondents)

 

Get Facts Straight

Stories Often Inaccurate

News Organizations in general

25%

66%

News Organizations used most

62

30

Source: Pew Research Center, July 2011

And the public's impressions of the national media may be influenced more by their opinions of cable news outlets than their views of other news sources, such as network or local TV news, newspapers or internet news outlets. When asked what first comes to mind when they think of "news organizations," most name a cable news outlet, with CNN and Fox News receiving the most mentions by far.

Most Named News Organization Sources (% of Respondents)

Source "comes to mind"

% of Respondents

CNN

43%

Fox News

39

NBC News

18

ABC News

16

CBS News

12

MSNBC

12

New York Times

4

NPR

3

AP

3

CNBC

1

WSJ

1

USA Today

1

PBS

1

Categories

 

Cable News

63

Network TV News

36

Local TV News

10

National newspaper

5

Local newspaper

4

Website

3

Source: Pew Research Center, July 2011(Multiple response OK)

Nearly seven-in-ten say they have a lot or some trust in information they get from local news organizations, while 59% say they trust information from national news organizations.

By comparison, about half say they have a lot or some trust in information provided by their state government, and the Obama administration. Smaller percentages trust information from federal agencies, business corporations, Congress, or candidates running for office.

Press Sources Relied On (% of Respondents)

 

Degree of Trust

Source of Information

Not Much/None

A Lot/Some

Local news organizations

28%

69%

National news organizations

39

59

Your state government

47

51

The Obama administration

48

50

Federal government agencies

54

44

Business corporations

56

41

Congress

59

37

Candidates running for office

68

29

Source: Pew Research Center, July 2011

The public's top two sources of news remain television and the internet. Two-thirds of Americans say television is where they get most of their news about national and international events, while 43% say they turn to the internet. About three-in-ten Americans say they get most of their national and international news from newspapers. Radio was a distant fourth choice, with 19% saying they turned to it for news. (People were allowed to name up to two sources).

Over the long term the gap between TV and the internet has narrowed: Four years ago, roughly three times as many people cited TV than the internet as their main source of national and international news.

Source of National and International News (% of Respondents Saying "Main Source")

 

Main Source

Year

TV

Newspaper

Internet

Radio

2011

66%

31%

43%

19%

2010

66

31

41

16

2009

70

32

32

17

2008

70

35

40

18

2007

74

34

24

13

Skip

2004

74

46

24

21

2001

74

45

13

18

Source: Pew Research Center, July 2011(Multiple response OK)

There continue to be large age differences in the main sources for national news. Among those younger than 30, the internet far surpasses television as the main source for national and international news. Television is the most frequently named source for older age groups, though the gap is fairly modest among those 30 to 49.

Those 65 and older are only age group in which more cite newspapers than the internet as a main national news source. The internet is cited about as often as newspapers by those 50 to 64, and far more often by younger people.

Age differences are less pronounced in the leading sources of local news; majorities across all age groups cite television as their main source. Those under 50 are far more likely than older Americans to say they get local news from the internet, though only about quarter do so.

Main News Source (% of Respondents by Age Group)

 

 

Age Group

News Type

Total

18-29

30-49

50-64

65+

National/International news

  

  

  

  

  

   Television

66%

51%

61%

75%

81%

   Internet

43

65

50

36

15

   Newspapers

31

24

25

33

49

   Radio

19

16

21

20

15

Local news

  

  

  

  

  

   Television

59

57

58

62

60

   Internet

17

23

23

12

4

   Newspapers

39

37

31

42

55

   Radio

14

10

11

19

19

Source: Pew Research Center, July 2011 (Multiple response OK)

Across all groups, newspapers are mentioned more often as a source for local than national news. The difference is particularly notable among those younger than 30, who cite newspapers as a main source for national and international news.

For additional details about the study please visit Pew here

2 comments about "News Organizations Take It On The Chin".
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  1. Douglas Ferguson from College of Charleston, October 4, 2011 at 8:17 a.m.

    I think the question about news media that people choose is conflating trust with good choice. Of course people trust the sources they choose. Otherwise, they'd be admitting they make bad choices.

  2. Paula Lynn from Who Else Unlimited, October 4, 2011 at 9:31 a.m.

    Because of today's demand for immediacy, the time needed for fact checking has diminished or disappeared. A little patience would go a long way of more news being reported being more correct. Did so and so say something of fact, partial fact, opinion, fiction, combination there ofs and from where did it derive and more ?

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