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Slice Of American Population Missing Breakfast
- Convenience Store News , Wednesday, October 12, 2011 11 AM
Ten percent of U.S. consumers skip breakfast every day, according to a research study conducted by The NPD Group. Men 18 to 34 years old skip breakfast the most. NPD's MealScape 2011 study, released today, found that 28% of men in this age group skipped breakfast.
Adults 55 and older skipped breakfast the least, with only 11% of males in this age bracket missing the meal and 10% of females avoiding the first meal of the day.
Among the 90% of U.S. consumers who do eat breakfast each morning, three-fourths of them consume it at home. About one in five eats food and beverages both at
home and on the road. Fourteen percent of consumers eat breakfast away from home.
