Amazon Stokes Kindle Fire With PBS Video
Amazon continues to show that it is serious this time about challenging Netflix and Apple when it comes to streaming media to tablets. In the run-up to the Nov. 15 launch of Kindle Fire, the online retailer announced a deal with PBS to carry archived PBS programming in its streaming media library for Amazon Prime members.
More than 1,000 episodes from the series “NOVA,” “Masterpiece” and “Antiques Roadshow” will be included in the licensed package. Also in the mix will be the popular Ken Burns documentary series “The Civil War,” “Baseball,” “Jazz” and “The National Parks” – and the recently aired Burns series “Prohibition” will be offered free to Amazon’s Prime customers. PBS news-oriented programs like “Frontline” will be available in the Amazon library the day after they air.
Unlike other streaming media providers, Amazon’s Prime bundle joins free shipping privileges to its e-retail stores with access to a streaming video library from PCs as well as select devices like Google TV and Roku boxes.
With the PBS deal, Amazon increases its Instant Video library to 12,000 items that will be available by the end of the year. The company has already struck licensing deals with CBS, Fox, NBCUniversal, Sony and Warner Bros.
Amazon plans to give new Kindle owners a free month of Prime membership when they purchase the device. Prime membership normally costs $79 a year. The Instant Video system just added TV shows such as “24 Hours,” “The Wonder Years,” and “Arrested Development.”
Amazon is positioning the Kindle Fire as a media consumption device and so further re-orienting its site to media distribution. In addition to the Instant Video library that rolled out in the last year, the Amazon App Store features apps for the Android mobile operating system, many of which will be compatible with the Android-powered Kindle Fire. Amazon has been building its digital libraries beyond e-books for the past year but it is only with the Amazon Kindle Fire that the company has its own device to carry this media.
Recent Mobile Marketing Daily Articles
-
The Latino M-Shopping Advantage May 24, 8:58 a.m.
At Wednesday’s OMMA Mobile at Internet Week event in New York Anheuser-Busch CMO Paul Chibe kicked ...
-
Now Your Car Will Tell You How Much Money You Still Owe On It May 23, 9:34 a.m.
The in-car extension of mobile media raises a whole new set of issues about the relationship ...
-
Samsung Says Oh, Let's Fragment The Market A Little More May 22, 9:10 a.m.
Remember when the feature phone market was a hopelessly chaotic sea of incompatible phones that required ...
-
Seamless and GrubHub Merge To Form A Takeout Powerhouse May 21, 7:16 a.m.
While Yahoo and Tumblr took all of press oxygen out of the ecosystem yesterday, and the ...
-
Yahoo To Announce $1.1 Billion Acquisition Of Tumblr May 20, 8:48 a.m.
One of the worst-kept corporate secrets in recent memory, Yahoo’s hope to buy blogging network Tumblr, ...
-
Oscar Mayer Offers Build-A-Grump App May 17, 7:55 a.m.
T The best and most enduring ads are likely not the ones that shock and surprise ...
-
Glass Half Full: 10% Of Americans Say They Would Tolerate Google's Geeky Gadget May 16, 9:41 a.m.
A new study from BiTE interactive of 1000 U.S. adults via an online survey found that ...
-
'Home Roaming': 20% Of Home Broadband Traffic Going To Devices May 15, 9:15 a.m.
The great untethering is well underway as we have doubled our use of broadband at home ...
-
Google Quietly Departs Feature Phone Era: Shutters SMS Search May 14, 7:49 a.m.
This is a good day to wax nostalgic about multi-tap keypads and formerly massive 2-inch flip ...
-
ESPN Mulling Data Subsidies: The Return Of The Carriage Fee? May 13, 9:09 a.m.
My guess is that the recent story in The Wall Street Journal about ESPN talking with ...
Be the first to comment on "Amazon Stokes Kindle Fire With PBS Video "
Leave a Comment