Allstate Partners With Univision For Latin Grammy Sweeps
Allstate Insurance Co. and Univision have launched a national sweepstakes that will send the winner to the 12th Annual 2011 Latin Grammy Awards.
The Northbrook, Ill.-based insurance company has sponsored the Latin Grammy awards for six years.
The national sweepstakes, hosted on Univision.com, runs through Oct. 30. The grand prize includes round-trip tickets for two, accommodations in Las Vegas, and access to this year's hottest Latin celebrities. The winner and their guest will also have the opportunity to enjoy dinner and experience the celebrity carpet with Mala Suerte, the main character in Allstate’s Spanish-language campaign since January.
Mala Suerte is a calculating character, known for manipulating everyday circumstances to cause accidents. He highlights the protection, value and peace of mind Allstate provides when bad things happen. This is the first time he will be making a live appearance.
Online, radio and Facebook advertising are supporting the sweepstakes. Consumers can enter by visiting www.univision.com and entering the keyword "Allstate." Fans can also go to the "Soy la Mala Suerte" Facebook page to get updates on the promotion and links to enter. Only one entry per person is allowed.--Tanya Irwin