Commentary
Are young'uns watching TV less?
- by Erik Sass , Staff Writer @eriksass1, October 26, 2011
Are young adults watching TV less? That's one of the questions in the air at the youth media usage panel, with real live college students from the Bay Area, at OMMA Video on Wednesday morning. There's no shortage of alternative video platforms, according to moderator Nick Fuller, senior director of marketing for Mr. Youth. : 50% of college students either own, or plan to own, an iPhone in the near future. Meanwhile premium cable and basic cable do indeed seem to be getting a smaller share, while VOD sources like Netflix and Hulu are on the rise.
Erik Sass is editor of Publishers Daily. You can reach Erik at eriksass@gmail.com.
Are young'uns watching TV less? Duh. Over the last ten years you could count the number of hours per week my kids spent watching TV on one hand. You must not have kids. Video games rules their lives (boys anyway). Why has the industry worked so hard to ignore the obvious? The television industry has been in denial. While reach has remained near 100%, total time viewing has been dropping like a rock. Look at the revenues. That tells you everything you need to know. Online distribution is something they will have to embrace.