Commentary
video overlay ads don't work
- by Erik Sass , Staff Writer @eriksass1, October 26, 2011
ads that overlay on video advertising are "annoying," say all four college panelists, and they close them immediately without looking at the message. Pre-roll and intermittent video throughout the video content are better.
Erik Sass is editor of Publishers Daily. You can reach Erik at eriksass@gmail.com.
