• by Joe Mandese  @mp_joemandese, October 26, 2011

Listening to comScore’s Eli Goodman kick off the “Upping The Load” panel discussion at OMMA Video, I have to wonder how much of an issue it actually is. Despite the massive numbers that Goodman cited about the rapid growth in online video users, he noted they still watch relatively few ads.

In fact, citing YouTube as an example, Goodman noted, “less than half a percent of the videos that people watch are actually ads.”