Commentary
Buddy Media's Bourque on conversion and attribution
- by Erik Sass , Staff Writer @eriksass1, October 27, 2011
Carla Bourque of Buddy Media recounts a campaign for Pretzel Crisps that grew their Facebook fan base from 6,000 to 45,000, and achieved a coupon redemption rate of 16%.
Erik Sass is editor of Publishers Daily. You can reach Erik at eriksass@gmail.com.
