• by Gavin O'Malley , Staff Writer @mp_gavin, November 7, 2011

Before introducing Stephen J. Kim, General Manager, Global Creative Solutions at Microsoft, Mediapost’s own Steve Smith talked a little about the idea by OMMA Display. In short, the conference is essentially OMMA Ad Nets, but broadened to address an increasingly open field of creative and technology advancements used to make the digital ad machine run. As Smith reminds us, digital display ads are rapidly evolving to tell ever more compelling stories to vastly larger audience around the world. As Smith reminds us, “Storytelling is still central.”