• by Joe Mandese  @mp_joemandese, November 7, 2011

Mediabrands' UM unit just announced it has wone the consolidated global media business for ExxonMobil. The consolidation covers all divisions including Corporate, Fuels, Lubricants & Specialties and Chemicals.

"UM and ExxonMobil have partnered for more than 50 years on the Lubricants & Specialties line of business," the agency said in a release, which is interesting, since UM hasn't been in business for 50 years, but grew out of the McCann-Erickson media department in the 1990s. "UM will provide ExxonMobil world-class media planning, strategy, custom integrations, analytics and investment services."