Out to Launch

MethProjectThere are some things you can’t sugarcoat in life, like the physical and psychological effects of meth use on addicts and their loved ones. Darren Aronofsky directed four TV spots for The Meth Project, an organization hoping to discourage first-time meth use with gritty and graphic situations that are hard to stomach. These ads are not for the faint of heart. “Deep End” left me speechless. A beautiful young woman transforms into a ravaged meth addict with discolored skin, facial scabs and drastic weight loss. She’s standing over her bathroom sink, having recently cut her wrists, as her mother runs in screaming “Oh, God, what did you do?” See it here. A man “Desperate” for money to buy more meth turns to prostitution to make a quick buck. Watch it here. A meth user is brought to the “ER” in the next ad, seen here. On meth, she went from mild-mannered to needing to be physically restrained on a gurney. A guy high on meth trashes his younger brother’s bedroom, going so far as pushing the brother into a framed glass poster, in an effort to find money. Watch it here. Organic created the campaign, produced by Wild Plum.

Google GoMoMullen created an intro video, along with site design, for Google's GoMo initiative. The objective: to ensure that every brand has a mobile-friendly website that’s easy to navigate on a smartphone. The animated intro video explains the importance of having a mobile-friendly website (additional revenue stream) and how GoMo can help brands make simple, yet effective, changes to their sites. Users unsure about how mobile-friendly their site may be can test their site using the GoMo meter and receive personalized recommendations. See the intro video here.

 

GoGoNot to be confused with GoMo, we now have a campaign for GoGo, a provider of in-flight Internet access. The company launched its first TV and online campaign, featuring a man who’s overly excited about the ability to send email and update his Facebook status while flying. As he talks aloud to himself, he mocks those with limited tech options, saying, “What did you do, play another game of solitaire on your little computer phone? How very 2008 of you.” Just as he utters the snarky remark, he looks toward the man sleeping next to him that just woke up. His neighbor does not look amused. See the ad here, created in-house, with post-production handled by Mode.

 

State StreetIt’s true: nobody gets a tin watch when they retire, and Olympic athletes don’t hope for silver. Gold is the metal sought after and worth a pretty penny. State Street Global Advisors launched a print campaign to promote its GLD product, SPDR Gold Shares ETFs. Creative for “Nothing Like Gold” gets right to the point, showcasing a stack of gold bricks and copy such as: “No one ever says, go for the silver” and “There isn’t a pot of copper at the end of the rainbow.” The ads, seen here, here and here, are running in the Wall Street Journal, New York Times and Barron’s. The Gate Worldwide created the campaign.

 

Apartments.comKind of hard to get hot and heavy with your date when Mom and Dad are sitting on the next sofa. And let’s try not to imagine Mom and Dad in the shower together, while their son starts shaving. These creeptastic scenarios are courtesy of Apartments.com and its first-ever TV campaign. The moment a man and his date get inside his house, they are all over one another. The pair makes it to the couch but something distracts the woman. It’s the man’s parents, sitting on a loveseat, watching TV in the dark. The feeling of shock and awe is mutual. See it here. In the next ad, “Family Shower,” the same son attempts to shave but can’t find his razor. It’s in the shower, being used by his parents. They are conserving water… Watch it here. Contagious LA created the campaign.

 

IvoryIvory launched a TV and print campaign highlighting "Ivoryisms," or random product facts etched on bars of soap. “When dirt changes its formula, so will we,” reads a stack of soap in one ad, seen here. Soap is having an “Identity Crisis” in the next ad, seen here. Bathroom soaps take the shape of animals, flowers, cars, a cowboy hat and, my personal favorite, bacon and eggs. Then there’s Ivory. "Meticulously scented to smell exactly like soap,” reads the final stack of soap, seen here. Print ads, like this, follow suit with simplistic copy written in soap. Wieden+Kennedy Portland created the campaign.

 

Art Director's ClubThe Art Directors Club launched an online and print mailing campaign to promote its call for entries. Deadlines for entry are Jan. 20 for Design, Photography, Illustration and Interactive; Jan. 27 for Student, and Feb. 10 for Advertising and Integrated. Posters and postcards encourage creatives to “Keep fighting the good fight” despite daily obstacles, like scheduling a meeting, when you’re sitting in a meeting. One of my favorite ads shows da Vinci presenting his portrait of Mona Lisa to a client. The response? “Come back when you have more digital.” Then there’s a photo shoot for a can of tuna paired with the statement: “I want it to be Irving Penn meets Helmut Newton.”  See the ads here, here, here, here, here and here, created by DDB New York.

 

HardeesAwkward family photos get a tad creepier in a TV spot for Hardee’s. Promoting its Cheddar Biscuit, “Say Cheese” shows a family of four at a park, lined up for a family portrait. Or so we think. The family smiles and says “cheeeeese,” but nothing happens. They change positions and repeat. Turns out, a man is sitting on a bench, eating his cheddar biscuit, causing the family to creepily gawk. In their defense, the sandwich looks GOOD. See the ad here, created by David&Goliath.

 

 

Nike Jordan AppRandom iPhone App of the week: To launch the new Melo M8 shoe, Nike’s Jordan Brand created The Nike Jordan Post-Up App that pays tribute to Carmelo Anthony’s New York roots. The app allows users to place giant images of Melo on wallscapes throughout New York. Consumers can upload and share their photos online, view other user-created murals and locate nearby retailers. This might be as close to a basketball season as you get. The app, created by Blast Radius, is available for free in the App Store.

Recommend (2) Print RSS
All content published by MediaPost is determined by our editors 100% in the interest of our readers ... independent of advertising, sponsorships or other considerations.
  • NEW! Ronda Rousey Stars In Latest Carl's Jr. Ad

    Is this the new breakfast of champions? Ronda Rousey shows her sweet side as she takes down her Cinnamon Swirl French Toast Breakfast Sandwich in a 30-second ad for Carl's Jr. "Winning Combination" shows the breakfast sandwich interspersed with footage of Rousey and her championship belt, along with her kicking ...
  • NEW! Do A Good Deed On 9/11 Day

    The 9/11 Day organization, a nonprofit that encourages good deeds and service on 9/11, launched a TV campaign leading up to the 14th anniversary that focuses on the children born on Sept. 11, 2001. More than 13,000 babies were born that day. A 60-second spot presents one such girl, named ...
  • NEW! Castor & Pollux: Read Pet Food Labels Because Your Pet Can't

    The "science" is in: dogs can't read labels, so it's up to their owners to and feed them Castor & Pollux Natural Petworks. In an ad breaking September 1, we see an adorable pooch failing every reading test thrown his way. If he followed any commands onscreen, the dog would ...
  • HearAngel App Monitors User's Listening Level Of Music

    Random App of the week: This app isn't available just yet, but it's something most of us could use. Naked Europe partnered with LimitEar to launch www.hearangel.com, a website promoting the upcoming HearAngel app that will go into development later this year. HearAngel will monitor how someone listens to music ...
  • Reef Campaign Highlights Things More Important Than Competition

    Did I just get emotional watching a surfing video? Yes, I did. Reef, a line of surfing equipment and apparel, launched a beautiful campaign highlighting things that are more important than winning a sports competition. The two-minute video introduces viewers to Nicolas Gallegos, a man who is unable to surf ...
  • Dell Launches B2B Campaign, 'Beat Again'

    Dell launched a BtoB campaign to raise awareness of its enterprise capabilities. "Future Ready" illustrates the future of business and technology to a target audience of C-suite execs and IT decision-makers. The debut ad, "Beat Again," is set in the distant future and shows tech's role in finding a new ...
  • LG Electronics Explains The Science Behind Its Smart TVs

    LG Electronics dubbed its amusing TV spots promoting its smart TVs "The Science Behind." TVs may be smarter, but content watched on them is a bit more lowbrow. Each of the four ads begins with a serious voiceover explaining the technology inside these fancy, intelligent TVs -- as viewers watch ...
  • NEW! Stephen Curry, Misty Copeland And Jordan Spieth Are The Sum Of Their Training In Under Armour Ad

    Under Armour launched "Rule Yourself," a 60-second anthem for athletes everywhere, illustrating how a combination of hard work and discipline makes us all stronger. The stunning ad features NBA player Stephen Curry, ballerina Misty Copeland and golfer Jordan Spieth practicing their crafts. Each athlete is multiplied countless times, so it ...
  • NEW! Eco-Friendly Pirates Pedal To Work And Peddle Columbus Zoo's Pirate Island

    I wonder if "arrrrgh" stands for recycling? To promote Pirate Island at the Columbus Zoo, Ron Foth Advertising launched a 60-second TV spot featuring eco-friendly pirates who do their part in saving the environment. Pirate Island is a new eco-adventure boat ride at the zoo, so it's no surprise that ...
  • NEW! Honest Kitchen Wants Pets, And Their Owners, To Confess

    Pet food company The Honest Kitchen launched a social media campaign looking for the year's "most honest pets." Pet owners are encouraged to snap a picture of their beloved dog or cat engaging in an unbecoming act with copy written as the pets' inner thoughts. Led by an in-store and ...
>> Out to Launch Archives