Cyber Monday Numbers Looking Strong
Early numbers show strong sales for Cyber Monday 2011, with retailers posting early numbers showing sales were holding steady at 15% over last year. Researchers at IBM Benchmark reported the increase, though it has not yet released dollar figures for the online shopping day.
The report found that 7.37% of sales were made on a mobile device as compared to 2.25% in the same period last year. Data from PayPal found that mobile shopping had increased even more — 514% — from Cyber Monday 2010. Black Friday shoppers spent about $52.4 billion over a four-day period starting on Thanksgiving, a 16.7% increase over the same period last year.