Out to Launch

AleveSanta is no spring chicken, so he suffers aches and pains during the hectic Christmas season. His secret weapon is Aleve, thanks to a homeowner who witnessed Santa’s back pain when carrying gifts. "Kris's Day" begins at the North Pole, the day before Christmas. Santa is physically struggling to keep up with the toy turnout, and let’s not mention the agony of sliding down countless chimneys. One man, a little old to be waiting up for Santa, sees the dilemma and places a bottle of Aleve next to Santa’s cookies. Problem solved. The spot ends with Santa busily working, pain-free, on next year’s crop of goodies. Watch it here. Energy BBDO created the campaign.

 

HTCHTC launched a TV spot promoting its ReZound phone, which uses Beats by Dre technology. So slap in some headphones, crank up your music and you’ll never notice the “Inception”-esque apocalypse happening around you. Best part: the explosions in the ad are real and created by the same people who worked on the movie “Inception.” A man emerges from a subway, pops in his headphones and rocks out as lightposts shatter, buildings implode and cars flip. Our music fan walks on unfazed, even when he pauses to answer a phone call and a manhole cover explodes before his eyes. That’s some technology. See the ad here, created by Deutsch LA.

 

PhilipsAt first I thought I was trapped inside a Salvador Dali painting; turns out, it was an ad for ironing. Brand New School London and DDB London created a TV spot for the Philips PerfectCare iron. The ad recently launched in Australia and Western Europe, and takes viewers on a journey through rough and smooth terrains. In reality, the terrain is delicate while fabrics are rough – and both can be ironed equally on one setting. See it here.

 

 

VonageVonage launched a pair of TV spots illustrating how most cable and phone bundles rob the average consumer. But if you break your bundle and switch to Vonage for your home phone, you’ll save money. A newborn baby comes home in "Bundle of Joy." Mom, using the worst segue ever, tells her husband they need to drop their cable/phone bundle because it’s too costly. Better still, she says the longer they keep the bundle, the harder it will be to get rid of it. Sleep-deprived and deliriously happy dad thinks she's talking about the baby. See it here. "Thieves" is funny. A husband and wife are talking on the phone, complaining about being robbed by their costly cable/phone bundle. The woman is home, helping burglars steal household items while the husband lets a man steal his wallet and hands the money he withdrew at an ATM directly to a robber. And they shake on it. Watch the ad here. TBWA/Chiat/Day New York created the campaign.

HPA loud noise in the middle of the night rouses a man, who thinks he’s being burglarized. He grabs a golf club, opens a closed door, raises the club and screams loudly. Two boys, presumably his son and a friend, scream back, as does the woman in a horror film the two are watching on an HP computer. The spot ends with a zombie suddenly appearing on the computer screen, causing the three men to scream again. See the ad here, created by twofifteenmccann, directed by Markus Walker of Anonymous Content and edited by Stewart Reeves of Arcade Edit.

 

Ipod TouchAn iPod Touch is entertaining , so users should “Share the fun.” The latest TV spot for Apple’s iPod Touch features a catchy tune, Toungue Tied by GROUPLOVE, friends playing games, texting, tweeting and chatting via FaceTime. In other words, a pretty good day. See the ad here, created by TBWA\Media Arts Lab.

 

Ubisoft Ghost ReconAugmented reality graphics take center stage in a 15-second spot for Tom Clancy’s Ghost Recon Future Soldier from Ubisoft. There’s a nighttime battle with the lone illumination emerging from soldiers’ heat-seeking weapons that light up fires and hiding enemies. The ad, seen here, was created in-house and directed by Psyop

 

Carls JrA man wakes up suddenly in the middle of the night. Unlike the guy from the earlier HP ad, this man’s a retired ice-cream-shop owner who dreamed of something big. Does it involve peanut butter was my first question. It’s actually just a hand-scooped Oreo cookie ice cream sandwich from Carl’s Jr. The brand, along with its sister company Hardee’s, have a lot going on lately. They’re selling cheddar biscuits, hand-breaded buffalo chicken tenders and now this. I’m losing track. What happened to their burgers? See the latest ad here, created by David&Goliath.

 

Scorch AppRandom iPad app of the week: Scorch, an app by Avid Technology, lets musicians of all levels transform their iPads into an interactive music stand, score library and sheet music store. Users can learn songs and adapt them to particular instruments by transposing a score, changing instruments, or converting to and from guitar tab. Using the keyboard display, musicians can see the whole or certain parts of a score, played out. The app costs $1.99 in the App Store.

Recommend (2) Print RSS
All content published by MediaPost is determined by our editors 100% in the interest of our readers ... independent of advertising, sponsorships or other considerations.
  • NEW! If Your Bed's Not A Rockin', Your Mattress Will Start Talking

    How can a mattress company use big data? By informing its customers that too much sleep and not enough action is taking place between the sheets. Mattress company Dunlopillo is using technology to bring couples closer together. Targeting the overworked couples who spend all day at work, dinners at home ...
  • NEW! Famous Internet Memes Star In Delta's Latest In-Flight Safety Video

    It's safe to assume that more people would watch airline in-flight safety videos if they weren't bland, boring and never-ending. In an effort to remedy this issue, Delta's latest video plays on society's obsession with Internet memes and YouTube videos. Entertainment must be fast, funny and come in small clips. ...
  • NEW! Gatorade Creates Homage To Sweat, Voiced By Michael Jordan

    Gatorade has created a 60-second spot dedicated to a specific kind of sweat: earned sweat. "We Love Sweat" is perfectly voiced by Michael Jordan, a man who knows a thing or two about the topic. Athletes push themselves hard and pick themselves up when they fall. The more they sweat, the more ...
  • California Realtors Make A Short Story Long

    California Realtors has launched a "Long Story" ad campaign that takes typically short stories and drags them out. In "Biker," two women ask a man where he bought his adorable bulldog. The guy goes on a tangent involving a realtor, garage space, Mexican food and his puppy. The spot ends with ...
  • Thanks To Virtual Reality, Man Sees Birth Of His Child 4,000 Km Away, In Real-Time

    Here's a great example of technology bringing families together when they are miles apart. An Australian couple were separated by 4,000 km -- Mom is in Perth while Dad is working in a remote part of Queensland -- just as mom is about to deliver the couple's third child. Enter ...
  • PGA TOUR Revamps iPad App

    Random iPad app of the week: The PGA TOUR updated its iPad app with a bevy of features any golf lover will enjoy. The app uses real-time predictive statistics, both for players and the field. Stats, which are updated after each stroke, include driving accuracy and distance, distance to hole ...
  • Volkswagen Launches Video Series Dispelling Diesel Myths

    Volkswagen Golf TDI launched an adorable social media campaign dispelling myths about diesel. The clean diesel campaign stars the "Golden Sisters," a sassy group of older women with a sense of adventure. To debunk the notion that diesel cars are sluggish, the sisters are treated to a fast ride from ...
  • NEW! Octopus Takes Underwater Pictures For Conservation Fund

    Should I be impressed or depressed that an octopus can take pictures comparable to my own photo gallery? And what do you call an octopus photographer? An octographer? The octographer in question is a female octopus named Rambo who lives at Kelly Tarlton's SEA LIFE Aquarium in Auckland, New Zealand. ...
  • NEW! Give Your Car The Mad Max Treatment With The Dusty Car Wash

    Canada can keep this campaign. In a campaign for the movie "Mad Max: Fury Road," a section of downtown Toronto turned post-apocalyptic, with scrap metal, pyrotechnics and colored smoke grenades. The best part of the campaign was the dusty car wash, as in: people were encouraged to bring clean cars ...
  • NEW! Talwar Bindi: A Life-Saving Dot That Dispenses Iodine To Wearer

    Simple, yet life-changing. Millions of women living in rural India suffer from diseases that are linked to an iodine deficiency. To ensure that women get their required dosage of iodine, Grey Group Singapore's philanthropic arm, Grey for Good, partnered with the NGO, Neelvasant Medical Foundation and Research Center, to produce ...
>> Out to Launch Archives