Out to Launch

AleveSanta is no spring chicken, so he suffers aches and pains during the hectic Christmas season. His secret weapon is Aleve, thanks to a homeowner who witnessed Santa’s back pain when carrying gifts. "Kris's Day" begins at the North Pole, the day before Christmas. Santa is physically struggling to keep up with the toy turnout, and let’s not mention the agony of sliding down countless chimneys. One man, a little old to be waiting up for Santa, sees the dilemma and places a bottle of Aleve next to Santa’s cookies. Problem solved. The spot ends with Santa busily working, pain-free, on next year’s crop of goodies. Watch it here. Energy BBDO created the campaign.

 

HTCHTC launched a TV spot promoting its ReZound phone, which uses Beats by Dre technology. So slap in some headphones, crank up your music and you’ll never notice the “Inception”-esque apocalypse happening around you. Best part: the explosions in the ad are real and created by the same people who worked on the movie “Inception.” A man emerges from a subway, pops in his headphones and rocks out as lightposts shatter, buildings implode and cars flip. Our music fan walks on unfazed, even when he pauses to answer a phone call and a manhole cover explodes before his eyes. That’s some technology. See the ad here, created by Deutsch LA.

 

PhilipsAt first I thought I was trapped inside a Salvador Dali painting; turns out, it was an ad for ironing. Brand New School London and DDB London created a TV spot for the Philips PerfectCare iron. The ad recently launched in Australia and Western Europe, and takes viewers on a journey through rough and smooth terrains. In reality, the terrain is delicate while fabrics are rough – and both can be ironed equally on one setting. See it here.

 

 

VonageVonage launched a pair of TV spots illustrating how most cable and phone bundles rob the average consumer. But if you break your bundle and switch to Vonage for your home phone, you’ll save money. A newborn baby comes home in "Bundle of Joy." Mom, using the worst segue ever, tells her husband they need to drop their cable/phone bundle because it’s too costly. Better still, she says the longer they keep the bundle, the harder it will be to get rid of it. Sleep-deprived and deliriously happy dad thinks she's talking about the baby. See it here. "Thieves" is funny. A husband and wife are talking on the phone, complaining about being robbed by their costly cable/phone bundle. The woman is home, helping burglars steal household items while the husband lets a man steal his wallet and hands the money he withdrew at an ATM directly to a robber. And they shake on it. Watch the ad here. TBWA/Chiat/Day New York created the campaign.

HPA loud noise in the middle of the night rouses a man, who thinks he’s being burglarized. He grabs a golf club, opens a closed door, raises the club and screams loudly. Two boys, presumably his son and a friend, scream back, as does the woman in a horror film the two are watching on an HP computer. The spot ends with a zombie suddenly appearing on the computer screen, causing the three men to scream again. See the ad here, created by twofifteenmccann, directed by Markus Walker of Anonymous Content and edited by Stewart Reeves of Arcade Edit.

 

Ipod TouchAn iPod Touch is entertaining , so users should “Share the fun.” The latest TV spot for Apple’s iPod Touch features a catchy tune, Toungue Tied by GROUPLOVE, friends playing games, texting, tweeting and chatting via FaceTime. In other words, a pretty good day. See the ad here, created by TBWA\Media Arts Lab.

 

Ubisoft Ghost ReconAugmented reality graphics take center stage in a 15-second spot for Tom Clancy’s Ghost Recon Future Soldier from Ubisoft. There’s a nighttime battle with the lone illumination emerging from soldiers’ heat-seeking weapons that light up fires and hiding enemies. The ad, seen here, was created in-house and directed by Psyop

 

Carls JrA man wakes up suddenly in the middle of the night. Unlike the guy from the earlier HP ad, this man’s a retired ice-cream-shop owner who dreamed of something big. Does it involve peanut butter was my first question. It’s actually just a hand-scooped Oreo cookie ice cream sandwich from Carl’s Jr. The brand, along with its sister company Hardee’s, have a lot going on lately. They’re selling cheddar biscuits, hand-breaded buffalo chicken tenders and now this. I’m losing track. What happened to their burgers? See the latest ad here, created by David&Goliath.

 

Scorch AppRandom iPad app of the week: Scorch, an app by Avid Technology, lets musicians of all levels transform their iPads into an interactive music stand, score library and sheet music store. Users can learn songs and adapt them to particular instruments by transposing a score, changing instruments, or converting to and from guitar tab. Using the keyboard display, musicians can see the whole or certain parts of a score, played out. The app costs $1.99 in the App Store.

Recommend (2) Print RSS
All content published by MediaPost is determined by our editors 100% in the interest of our readers ... independent of advertising, sponsorships or other considerations.
  • NEW! Castor & Pollux: Read Pet Food Labels Because Your Pet Can't

    The "science" is in: dogs can't read labels, so it's up to their owners to and feed them Castor & Pollux Natural Petworks. In an ad breaking September 1, we see an adorable pooch failing every reading test thrown his way. If he followed any commands onscreen, the dog would ...
  • HearAngel App Monitors User's Listening Level Of Music

    Random App of the week: This app isn't available just yet, but it's something most of us could use. Naked Europe partnered with LimitEar to launch www.hearangel.com, a website promoting the upcoming HearAngel app that will go into development later this year. HearAngel will monitor how someone listens to music ...
  • Reef Campaign Highlights Things More Important Than Competition

    Did I just get emotional watching a surfing video? Yes, I did. Reef, a line of surfing equipment and apparel, launched a beautiful campaign highlighting things that are more important than winning a sports competition. The two-minute video introduces viewers to Nicolas Gallegos, a man who is unable to surf ...
  • Dell Launches B2B Campaign, 'Beat Again'

    Dell launched a BtoB campaign to raise awareness of its enterprise capabilities. "Future Ready" illustrates the future of business and technology to a target audience of C-suite execs and IT decision-makers. The debut ad, "Beat Again," is set in the distant future and shows tech's role in finding a new ...
  • LG Electronics Explains The Science Behind Its Smart TVs

    LG Electronics dubbed its amusing TV spots promoting its smart TVs "The Science Behind." TVs may be smarter, but content watched on them is a bit more lowbrow. Each of the four ads begins with a serious voiceover explaining the technology inside these fancy, intelligent TVs -- as viewers watch ...
  • NEW! Stephen Curry, Misty Copeland And Jordan Spieth Are The Sum Of Their Training In Under Armour Ad

    Under Armour launched "Rule Yourself," a 60-second anthem for athletes everywhere, illustrating how a combination of hard work and discipline makes us all stronger. The stunning ad features NBA player Stephen Curry, ballerina Misty Copeland and golfer Jordan Spieth practicing their crafts. Each athlete is multiplied countless times, so it ...
  • NEW! Eco-Friendly Pirates Pedal To Work And Peddle Columbus Zoo's Pirate Island

    I wonder if "arrrrgh" stands for recycling? To promote Pirate Island at the Columbus Zoo, Ron Foth Advertising launched a 60-second TV spot featuring eco-friendly pirates who do their part in saving the environment. Pirate Island is a new eco-adventure boat ride at the zoo, so it's no surprise that ...
  • NEW! Honest Kitchen Wants Pets, And Their Owners, To Confess

    Pet food company The Honest Kitchen launched a social media campaign looking for the year's "most honest pets." Pet owners are encouraged to snap a picture of their beloved dog or cat engaging in an unbecoming act with copy written as the pets' inner thoughts. Led by an in-store and ...
  • NEW! PGA TOUR Stars Promote Website By Singing Classic Lionel Richie Tune

    Don't quit your day job, PGA TOUR players. To promote the PGATourLive.com website, Sergio Garcia, Patrick Reed, Ben Crane, James Hahn and Keegan Bradley multitask by playing golf and singing the lyrics to Lionel Richie's classic song, "Hello." The site allows golf fans to watch their favorite players live every ...
  • NEW! Time For Old Spice Wearers To Make A Smellmitment. #TeamMustafa

    The second ad in Old Spice's "Make A Smellmitment" campaign is a 15-second spot that might make you lose your sanity. "Interruption" stars Isaiah Mustafa and Terry Crews vying for your attention span and Old Spice scent. Mustafa's Swagger and Crews' Bearglove are your options. My vote goes to Mustafa ...
>> Out to Launch Archives