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Keep Up With MediaPost's Coverage

The Super Bowl takes place on Sunday, with 30-second spots costing $3.5 million. Sanity questions aside, it's a monster marketing event. Each Friday before the game, we'll bring you the latest Super Bowl-related headlines from MediaPost publications, linked to the full stories:


The New York Giants Boost DigitalFeb. 2, 2012, 5:15 p.m.Marketing Daily

Celebrity Ads Get Big Views OnlineFeb. 3, 2012, 5:35 a.m.MediaDailyNews

'Battleship' Super Bowl Ad Pushes Ticket SalesFeb. 2, 2012, 3:49 p.m.Online Media Daily

Super Bowl XLVI Ads Get Counted In Real-TimeFeb. 2, 2012, 5:53 p.m.Around the Net In Brand Marketing

Bridgestone's Phil Pacsi Talks SportsFeb. 2, 2012, 9:56 a.m.Around the Net In Brand Marketing

TV Critic On Early Super Bowl AdsFeb. 2, 2012, 9:56 a.m.Marketing Daily

Bud, Bud Light Headline A-B's Super Bowl LineupFeb. 2, 2012, 12:01 a.m.Marketing Daily

Leo Burnett Chief Strategy Officer Chats About BowlFeb. 1, 2012, 4:46 p.m.Marketing Daily

Kraft's BelVita Launch Kicks Off With Pre-Bowl SpotFeb. 1, 2012, 2:04 p.m.MediaDailyNews

A-B Uses Super Bowl To Pitch Bud Light Platinum Feb. 1, 2012, 4:29 p.m.Online Media Daily

Mobile Use To Soar During Super BowlFeb. 1, 2012, 3:11 p.m.Out to Launch

Out to Launch -- Super Bowl Ads; Day 4Feb. 2, 2012, 4:12 p.m.Marketing Daily

Pepsi Brings Amaro, Elton John, Philbin To BowlJan. 31, 2012, 4:28 p.m.Marketing Daily

Toyota Has 'Camry Effect' On Super BowlFeb. 1, 2012, 4 a.m.Marketing Daily

Leno, Seinfeld Want Acura's NSXJan. 31, 2012, 4:19 p.m.Marketing Daily

Samsung Uses Super Bowl For Galaxy NoteJan. 31, 2012, 10:09 a.m.MediaDailyNews

Hulu's Super Bowl Ad: Searching For Mushy TV BrainsJan. 31, 2012, 9:21 p.m.MoBlog

Verizon Packages Super Bowl Stream In App PackFeb. 1, 2012, 12:50 p.m.Online Media Daily

Subway Sponsors Hype Around Super Bowl AppJan. 31, 2012, 3:52 p.m.Out to Launch

Out to Launch -- Super Bowl Ads; Day 3Feb. 1, 2012, 4:34 p.m.Marketing Daily

Century 21 Preps For Super Bowl Jan. 30, 2012, 6:16 p.m.Marketing Daily

Sonic, CR-V To Shine In BowlJan. 30, 2012, 12:16 p.m.MediaDailyNews

Super Bowl Ads Score $4MJan. 30, 2012, 12:40 p.m.Out to Launch

Out to Launch -- Super Bowl Ads; Day 2Jan. 31, 2012, 11:31 a.m.Marketing Daily

Hyundai To Entertain In Super BowlJan. 30, 2012, 4 a.m.Marketing Daily

Countdown To The Super BowlJan. 30, 2012, 8 a.m.Out to Launch

Out to Launch -- Super Bowl Ads; Day 1Jan. 30, 2012, 3:31 p.m.Around the Net In Media

From 'Top Chef' To 'Jimmy Fallon," NBCU Promotes The Heck Out Of Super BowlJan. 27, 2012, 3:38 p.m.

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