The Super Bowl takes place on Sunday, with 30-second spots costing $3.5 million. Sanity questions aside, it's a monster marketing event. Each Friday before the game, we'll bring you the latest Super Bowl-related headlines from MediaPost publications, linked to the full stories:
The New York
Giants Boost DigitalFeb. 2, 2012, 5:15 p.m.Marketing Daily
Celebrity Ads Get Big Views OnlineFeb. 3, 2012, 5:35 a.m.MediaDailyNews
'Battleship' Super Bowl Ad Pushes Ticket SalesFeb. 2, 2012, 3:49 p.m.Online Media Daily
Super Bowl XLVI Ads Get Counted In Real-TimeFeb. 2, 2012, 5:53 p.m.Around the Net In Brand Marketing
Bridgestone's Phil Pacsi Talks SportsFeb. 2, 2012, 9:56 a.m.Around the Net In Brand Marketing
TV Critic On Early Super Bowl AdsFeb. 2, 2012, 9:56 a.m.Marketing Daily
Bud, Bud Light Headline A-B's Super Bowl LineupFeb. 2, 2012, 12:01 a.m.Marketing Daily
Leo Burnett Chief Strategy Officer Chats About BowlFeb. 1, 2012, 4:46 p.m.Marketing Daily
Kraft's BelVita Launch Kicks Off With Pre-Bowl SpotFeb. 1, 2012, 2:04 p.m.MediaDailyNews
A-B Uses Super Bowl To Pitch Bud Light Platinum Feb. 1, 2012, 4:29 p.m.Online Media Daily
Mobile Use To Soar During Super BowlFeb. 1, 2012, 3:11 p.m.Out to Launch
Out to
Launch -- Super Bowl Ads; Day 4Feb. 2, 2012, 4:12 p.m.Marketing Daily
Pepsi Brings Amaro, Elton John, Philbin To BowlJan. 31, 2012, 4:28
p.m.Marketing Daily
Toyota Has 'Camry Effect' On Super BowlFeb. 1, 2012, 4 a.m.Marketing Daily
Leno, Seinfeld
Want Acura's NSXJan. 31, 2012, 4:19 p.m.Marketing Daily
Samsung Uses Super Bowl For Galaxy NoteJan. 31, 2012, 10:09 a.m.MediaDailyNews
Hulu's Super Bowl Ad: Searching For Mushy TV BrainsJan. 31, 2012, 9:21 p.m.MoBlog
Verizon Packages Super Bowl Stream In App PackFeb. 1, 2012, 12:50 p.m.Online Media Daily
Subway Sponsors Hype Around Super Bowl AppJan. 31, 2012, 3:52 p.m.Out to Launch
Out to Launch -- Super Bowl Ads; Day 3Feb. 1, 2012, 4:34 p.m.Marketing Daily
Century 21
Preps For Super Bowl Jan. 30, 2012, 6:16 p.m.Marketing Daily
Sonic, CR-V To Shine In BowlJan. 30, 2012, 12:16 p.m.MediaDailyNews
Super Bowl Ads Score
$4MJan. 30, 2012, 12:40 p.m.Out to Launch
Out to Launch -- Super Bowl Ads; Day 2Jan. 31, 2012, 11:31 a.m.Marketing Daily
Hyundai
To Entertain In Super BowlJan. 30, 2012, 4 a.m.Marketing Daily
Countdown To The Super BowlJan. 30, 2012, 8 a.m.Out to Launch
Out to Launch --
Super Bowl Ads; Day 1Jan. 30, 2012, 3:31 p.m.Around the Net In Media
From 'Top Chef' To 'Jimmy Fallon," NBCU Promotes The Heck Out Of Super BowlJan.
27, 2012, 3:38 p.m.
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