Keep Up With MediaPost's Coverage

by , Feb 3, 2012, 8:07 AM
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The Super Bowl takes place on Sunday, with 30-second spots costing $3.5 million. Sanity questions aside, it's a monster marketing event. Each Friday before the game, we'll bring you the latest Super Bowl-related headlines from MediaPost publications, linked to the full stories:


The New York Giants Boost Digital Feb. 2, 2012, 5:15 p.m. Marketing Daily

Celebrity Ads Get Big Views Online Feb. 3, 2012, 5:35 a.m. MediaDailyNews

'Battleship' Super Bowl Ad Pushes Ticket Sales Feb. 2, 2012, 3:49 p.m. Online Media Daily

Super Bowl XLVI Ads Get Counted In Real-Time Feb. 2, 2012, 5:53 p.m. Around the Net In Brand Marketing

Bridgestone's Phil Pacsi Talks Sports Feb. 2, 2012, 9:56 a.m. Around the Net In Brand Marketing

TV Critic On Early Super Bowl Ads Feb. 2, 2012, 9:56 a.m. Marketing Daily

Bud, Bud Light Headline A-B's Super Bowl Lineup Feb. 2, 2012, 12:01 a.m. Marketing Daily

Leo Burnett Chief Strategy Officer Chats About Bowl Feb. 1, 2012, 4:46 p.m. Marketing Daily

Kraft's BelVita Launch Kicks Off With Pre-Bowl Spot Feb. 1, 2012, 2:04 p.m. MediaDailyNews

A-B Uses Super Bowl To Pitch Bud Light Platinum Feb. 1, 2012, 4:29 p.m. Online Media Daily

Mobile Use To Soar During Super Bowl Feb. 1, 2012, 3:11 p.m. Out to Launch

Out to Launch -- Super Bowl Ads; Day 4 Feb. 2, 2012, 4:12 p.m. Marketing Daily

Pepsi Brings Amaro, Elton John, Philbin To Bowl Jan. 31, 2012, 4:28 p.m. Marketing Daily

Toyota Has 'Camry Effect' On Super Bowl Feb. 1, 2012, 4 a.m. Marketing Daily

Leno, Seinfeld Want Acura's NSX Jan. 31, 2012, 4:19 p.m. Marketing Daily

Samsung Uses Super Bowl For Galaxy Note Jan. 31, 2012, 10:09 a.m. MediaDailyNews

Hulu's Super Bowl Ad: Searching For Mushy TV Brains Jan. 31, 2012, 9:21 p.m. MoBlog

Verizon Packages Super Bowl Stream In App Pack Feb. 1, 2012, 12:50 p.m. Online Media Daily

Subway Sponsors Hype Around Super Bowl App Jan. 31, 2012, 3:52 p.m. Out to Launch

Out to Launch -- Super Bowl Ads; Day 3 Feb. 1, 2012, 4:34 p.m. Marketing Daily

Century 21 Preps For Super Bowl Jan. 30, 2012, 6:16 p.m. Marketing Daily

Sonic, CR-V To Shine In Bowl Jan. 30, 2012, 12:16 p.m. MediaDailyNews

Super Bowl Ads Score $4M Jan. 30, 2012, 12:40 p.m. Out to Launch

Out to Launch -- Super Bowl Ads; Day 2 Jan. 31, 2012, 11:31 a.m. Marketing Daily

Hyundai To Entertain In Super Bowl Jan. 30, 2012, 4 a.m. Marketing Daily

Countdown To The Super Bowl Jan. 30, 2012, 8 a.m. Out to Launch

Out to Launch -- Super Bowl Ads; Day 1 Jan. 30, 2012, 3:31 p.m. Around the Net In Media

From 'Top Chef' To 'Jimmy Fallon," NBCU Promotes The Heck Out Of Super Bowl Jan. 27, 2012, 3:38 p.m.

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