Moms, Tech And CES

by Stephanie Azzarone, Jan 25, 2012, 10:52 AM

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Thirty-nine percent of women begin using technology more when they become moms, and women’s tech purchase criteria change when they have a child, according to a BabyCenter study.  Nearly half of women – 49% -- said they were interested in technology that “empowered them to be a good mom.”

That said, earlier this month I attended the Consumer Electronics Show, an annual blow-out in Las Vegas that highlights technology innovations. I made my way through 15 miles of exhibit halls buzzing with celebrities, scantily clad women (seriously? companies still do that?) and a crowd of 150,000 plus, in search of how tech companies were adapting their products to market to moms. Happily, a number of exhibitors homed in on a mother’s need for convenience, value, and other benefits that helped them parent effectively. Some highlights:

• Moms hesitant to share their expensive iPad with their kids need no longer fear. A number of companies are launching or updating kid- friendly tablets designed to offer many of the iPad’s features for significantly lower prices. Rullingnet’s Vinci early learning systems for toddlers and preschoolers stood out.

• You gotta love Origami, the “world’s first power-folding stroller” from 4moms: The stroller folds flat and unfolds with the touch of a button. Any mom who has ever stood at a bus stop struggling to get her child out of, then close, a stroller before the bus pulls away (as I have, many times), will understand the appeal. And just to make it even more interesting, the built-in battery that makes the process work recharges while the stroller is in use.

• Net Nanny, known for its desktop parental control software for PC, now offers an app for both iOS and Android devices that allows parents to use their phone to control what sites and content a child has access to.

• For moms whose job it is to keep track of everything for their families (isn’t it always?), BiKN offers thumb-drive-like devices that attach to what moms want to locate (backpack, keys, pet, etc.).

• PowerBag is a line of backpacks, rolling luggage and messenger bags that charge gadgets as they are transported, via a built-in battery and pre-routed USB and Apple charging connectors. For a mom (or anyone) who travels on business, this is a great option..

• For the fashionable woman in every mom, there are iPad, computer, and phone covers in more styles than most of us could possibly imagine. I particularly liked the creativity and fun shown in the styles by Built.

Clearly, smart companies are finally recognizing moms’ role in tech purchases and launching products that enable them to be the best moms that they can be.

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