Out to Launch -- Super Bowl Ads; Day 5

PepsiIn “King’s Court,” a 60-second Super Bowl ad for Pepsi, Sir Elton John rules the land. Court jesters try and entertain him, hoping to be rewarded with Pepsi. One jester performs a dismal version of Nelly’s “Hot in Herre” and is banished to an underground dungeon. In walks Melanie Amaro, winner of “The X Factor,” who performs “Respect.” She earns just that from the king and is awarded Pepsi. Not so fast. Amaro wants all the king’s people to enjoy Pepsi, so she banishes the king to the underground dungeon. The saving grace of the ad is a look at banished musicians in the underground dungeon. One of them is Flavor Flav, oversized clock and all. See the ad here, created by TBWA/Chiat/Day and directed by Noam Murro.

 

ChevyChevy is running a trio of 60-second ads during the big game, all created by Goodby, Silverstein & Partners. The first ad, “2012,” will run in the first quarter and takes place in a postapocalyptic world. The only survivors are Chevy Silverado drivers… and Twinkies. When one man meets up with a small group of Silverado drivers, he asks where their friend Dave is. Apparently, Dave didn’t make it because Dave drove a Ford. Ouch. The spot ends with frogs dropping from the sky. See it here. “Chevy Happy Grad” is also slated to run in the first quarter and is the winning user-created ad chosen from the brand’s Route 66 contest.

A college grad thinks he’s been given a Camaro as his graduation gift -- not the mini-fridge in front of the Camaro with a bow on it -- and his reaction had me worried he might pop a vein. He screamed, screamed some more, updated his Facebook status, got engaged to his girlfriend and was carried atop his friend’s shoulders. When his older neighbor drove off in the car, the grad says, “Hey, Mr. Johnson just stole my car.” Watch it here.

“Sonic Anthem” is running during the second quarter and features the Chevy Sonic performing stunts like a bungee jump and a kick flip, with Rob Drydek at the wheel, and footage of the Sonic in an OK Go music video. See it here.

TelefloraRemember the Teleflora Super Bowl ads of yesteryear (2010) that starred boxed flowers which demeaned and insulted their recipients? This year, the brand tapped Adriana Lima to star in its second-quarter spot. The gist of the ad? Give a vase of flowers to your lady for Valentine’s Day and get lucky Valentine’s night. I know. It makes the talking, wilted flowers look good. See “Give” here, created by Fire Station.

 

EtradeThe E*Trade baby is back, giving financial advice to a new father. Looking at his daughter inside the maternity ward, the father wants to give her the world, but needs a financially savvy way to pay for it. The spot ends with E*Trade baby’s pal Bobby, spending time at each newborn girl’s crib, his version of speed-dating. See it here, created by Grey.

 

DoritosHere’s a link to the five finalists in Doritos’ “Crash the Super Bowl” contest. My favorites are “Sling Baby,” where a Grandma uses her infant grandchild in a swing to steal Doritos away from his annoying older brother, and “Man’s Best Friend,” where a dog gets away with murder by bribing his witness with Doritos. What are your favorites?

I wrote about the Century 21 teaser ad on Wednesday. Now here is the complete ad, running in the third quarter and created by Red Tettemer + Partners.

Have something to say about this year’s Super Bowl ads? Join MediaPost this weekend on Twitter and include the hashtag #MPSuperAds to follow real-time predictions and reactions. See you then.

Recommend (1) Print RSS
  • NEW! Did GE Reinvents Lightbulb, Jeff Goldblum Stars In Infomercial

    What would Thomas Edison think of GE's reinvented light bulb? The GE Link bulb allows users to control lighting via smartphone, Wink hub and app. To promote the lighting enhancements, Jeff Goldblum stars in a two-minute over-the-top ad that has a cheesy infomercial feel to it, which is why it ...
  • NEW! Geico's Halloween-Themed Ad Urges Consumers Not To Make Bad Decisions, Like Teens In Horror Movies

    GEICO has so many different advertising themes for saving on car insurance that I can't keep track. Just when I was getting used to its "Did You Know" themed ads, the brand launched a new advertising campaign under the "It's what you do" umbrella. If you want to save money ...
  • NEW! True Religion Wearers Are Bold, Walk In Through The Out Door

    True Religion launched an online and cinema campaign that plays off the line: "May I Be So Bold." The jean and apparel company's version skips the niceties and goes straight to "Be So Bold." The video begins with a group of friends walking into a bar. And, as Prince once ...
  • NEW! It Takes A Lot Of Hollywood Magic To Make Rob Lowe Look Unattractive In DirecTV Ads

    Rob Lowe is so good-looking that even his so-called creepy self isn't that horrendous in an ad for DirecTV. Lowe, a DirecTV user, stars in two ads that illustrate what Rob Lowe might look like if he had cable TV instead. "Creepy Rob Lowe" watches people swim at the rec ...
  • NEW! Oh, What A Tangled Web We Weave In Skittles' First-Ever Halloween Ad

    Skittles has launched its first-ever Halloween ad, which surprises me because the mini bags of Skittles are an ideal Halloween treat. "Web" was created as both a 15-second TV spot and 45-second online-only version. The short ad is so-so and the extended version is the one to watch. The 15-second ...
  • Richard Sherman Eats Campbell's Chunky With Help From His Mom And 'Souper Fans'

    Richard Sherman, cornerback for the Seattle Seahawks, is the latest football player to work alongside his actual mother in the Campbell's Chunky soup "Mama's Boy" campaign. Created by Y&R New York, the campaign launches with a two-minute video starring "Mama Sherman and the Legion of Souper Fans." "Copter Caper" follows ...
  • Delano Hotel In Las Vegas Is 'Defiantly Inspired' -- Whatever That Means

    When I watched this ad, I thought it was selling a fashion brand or maybe a luxury perfume. A new hotel in Vegas was not on my radar. Delano Las Vegas opened on Sept. 2, and its 60-second video, "Defiantly Inspired," left me uninspired and looking for a book on ...
  • Cascadian Farm Launches Bee Photo Booth To Educate... And Tweak Profile Pics

    Organic food marketer Cascadian Farm is on a mission to educate the world about the importance of bees and sustaining a threatened bee population. The company has launched "Bee Friendlier," a website full of information on bees and the ways that typical consumers can help them thrive. The site also ...
  • StubHub Promises 'Only Good Surprises' At Checkout

    StubHub's beloved Ticket Oak promises only good surprises at checkout in a Halloween-themed TV spot running on ESPN's "Monday Night Football," "NFL Sunday Ticket," ESPN.com and ESPN mobile, among other outlets. A man dressed in a skeleton costume tries to scare Ticket Oak while he's sleeping. The joke is on ...
  • NEW! Hermes Launches Whimsical Website Devoted Entirely To Silk

    How much is that Hermes scarf in the window? When money grows on trees, I'll splurge. Until then, I'll live vicariously through the whimsical website devoted entirely to Hermes silk. Created by AKQA, lamaisondescarres.com is an e-commerce site packed with more than 600 versions of Hermes silk that includes shawls, ...
>> Out to Launch Archives