Out to Launch -- Super Bowl Ads; Day 5

by , Feb 3, 2012, 4:30 PM
  • Comment
  • Recommend
Subscribe to Out to Launch

PepsiIn “King’s Court,” a 60-second Super Bowl ad for Pepsi, Sir Elton John rules the land. Court jesters try and entertain him, hoping to be rewarded with Pepsi. One jester performs a dismal version of Nelly’s “Hot in Herre” and is banished to an underground dungeon. In walks Melanie Amaro, winner of “The X Factor,” who performs “Respect.” She earns just that from the king and is awarded Pepsi. Not so fast. Amaro wants all the king’s people to enjoy Pepsi, so she banishes the king to the underground dungeon. The saving grace of the ad is a look at banished musicians in the underground dungeon. One of them is Flavor Flav, oversized clock and all. See the ad here, created by TBWA/Chiat/Day and directed by Noam Murro.

 

ChevyChevy is running a trio of 60-second ads during the big game, all created by Goodby, Silverstein & Partners. The first ad, “2012,” will run in the first quarter and takes place in a postapocalyptic world. The only survivors are Chevy Silverado drivers… and Twinkies. When one man meets up with a small group of Silverado drivers, he asks where their friend Dave is. Apparently, Dave didn’t make it because Dave drove a Ford. Ouch. The spot ends with frogs dropping from the sky. See it here. “Chevy Happy Grad” is also slated to run in the first quarter and is the winning user-created ad chosen from the brand’s Route 66 contest.

A college grad thinks he’s been given a Camaro as his graduation gift -- not the mini-fridge in front of the Camaro with a bow on it -- and his reaction had me worried he might pop a vein. He screamed, screamed some more, updated his Facebook status, got engaged to his girlfriend and was carried atop his friend’s shoulders. When his older neighbor drove off in the car, the grad says, “Hey, Mr. Johnson just stole my car.” Watch it here.

“Sonic Anthem” is running during the second quarter and features the Chevy Sonic performing stunts like a bungee jump and a kick flip, with Rob Drydek at the wheel, and footage of the Sonic in an OK Go music video. See it here.

TelefloraRemember the Teleflora Super Bowl ads of yesteryear (2010) that starred boxed flowers which demeaned and insulted their recipients? This year, the brand tapped Adriana Lima to star in its second-quarter spot. The gist of the ad? Give a vase of flowers to your lady for Valentine’s Day and get lucky Valentine’s night. I know. It makes the talking, wilted flowers look good. See “Give” here, created by Fire Station.

 

EtradeThe E*Trade baby is back, giving financial advice to a new father. Looking at his daughter inside the maternity ward, the father wants to give her the world, but needs a financially savvy way to pay for it. The spot ends with E*Trade baby’s pal Bobby, spending time at each newborn girl’s crib, his version of speed-dating. See it here, created by Grey.

 

DoritosHere’s a link to the five finalists in Doritos’ “Crash the Super Bowl” contest. My favorites are “Sling Baby,” where a Grandma uses her infant grandchild in a swing to steal Doritos away from his annoying older brother, and “Man’s Best Friend,” where a dog gets away with murder by bribing his witness with Doritos. What are your favorites?

I wrote about the Century 21 teaser ad on Wednesday. Now here is the complete ad, running in the third quarter and created by Red Tettemer + Partners.

Have something to say about this year’s Super Bowl ads? Join MediaPost this weekend on Twitter and include the hashtag #MPSuperAds to follow real-time predictions and reactions. See you then.


  • NEW! Foot Locker Ad Features Athletes That Never Won A Championship Ring

    Foot Locker launched a great TV spot this week promoting Adidas gear and NBA star Damian Lillard of the Portland Trailblazers. Lillard shares his career goal in the "Foot Locker Approved" campaign: not to be that athlete who, despite immense talent, doesn't win a championship ring. Unfortunately, Lillard puts his ...
  • Would You Take Serious Financial Advice From An Actor/DJ?

    Talking retirement, 401ks and other forms of financial planning can be a daunting task. Certified Financial Planner Board of Standards launched an eye-opening TV campaign on why it's important   your financial advisor is CFP-certified. Anything less and you might as well get financial advice from a DJ. That's exactly what ...
  • Crazy Things Happen When Couple Buys Home Without Using A Realtor

    Bad things happen to a Canadian couple when they purchase their new home without using a realtor -- SWAT-team bad -- in "Raid"  from The Canadian Real Estate Association. One Canadian couple learn the hard way that a drug cartel previously owned their house when a SWAT team storms in during ...
  • Sherwin-Williams Creates A 'Kaleidoscope' Of Color Chips

    Just when I thought spring was finally here for good, I woke up to snow on the ground. This colorful ad for Sherwin-Williams is helping me break through this winter funk. "Kaleidoscope" has a '60s music vibe as color chips morph from boring to extraordinary, turning into pinwheels and flowers ...
  • San Diego Zoo Safari Park Launches App Promoting Sumatran Tiger Exhibit

    Random iPhone App of the week: To celebrate the Memorial Day launch of The Tull Family Tiger Trail exhibit at the San Diego Zoo Safari Park, an app was created where players take on the role of a Sumatran tiger. With fewer than 400 Sumatran tigers roaming the wild today, ...
  • NEW! Honda Uses Emoticons To Encourage Millennials Not To Text And Drive

    Honda launched an online video and social media campaign during April, which is Distracted Driving Awareness Month. The "Thumbs Up" campaign targets millennials who text and drive. Sadly, this epidemic isn't just an issue with young adults. The 60-second video is a series of text messages between a young couple. ...
  • NEW! StubHub's Beloved 'Ticket Oak' Returns In TV Campaign Targeting Concertgoers

    StubHub's Ticket Oak is back in a new TV campaign targeting music lovers and frequent concertgoers. Ticket Oak is rich with leaves, which in reality are extra concert tickets he has readily available. In the first ad, a diehard sports fan is sulking because his team is done for the ...
  • NEW! Hill Holliday Creates Wall Of Inspiration Made From Notes Sent To Victims Of Boston Marathon Bombing

    As we approach the one-year anniversary of the Boston Marathon bombings, Hill Holliday created a lovely 50-ft wall installation with some of the 50,000 letters, artwork and hand-written messages the One Fund received along with donations. Then it invited the survivors affected by the bombings to see the letters for ...
  • NEW! Bubba Watson Visits ESPN HQ In Latest 'This Is SportsCenter' Ads

    PGA golfer Bubba Watson visits ESPN's Bristol, CT headquarters before heading to the Masters Tournament in the latest pair of "This is 'SportsCenter'" ads. Watson and his caddie Ted Scott find themselves in a pickle inside an ESPN building. Standing at a copy machine is the Stanford Cardinal mascot, a tree. ...
  • NEW! CARFAX Ad Reveals Its Sources In Digging Up Dirt On Used Cars

    CARFAX is like TMZ when it comes to researching the history of used cars. In "Moles," a man surfing CARFAX's Used Car Listings online is delivered underground to the secret den where the car fox and his employees research a used car's past. What viewers find out in the ad ...
>> Out to Launch Archives