Out to Launch -- Super Bowl Ads; Day 5

PepsiIn “King’s Court,” a 60-second Super Bowl ad for Pepsi, Sir Elton John rules the land. Court jesters try and entertain him, hoping to be rewarded with Pepsi. One jester performs a dismal version of Nelly’s “Hot in Herre” and is banished to an underground dungeon. In walks Melanie Amaro, winner of “The X Factor,” who performs “Respect.” She earns just that from the king and is awarded Pepsi. Not so fast. Amaro wants all the king’s people to enjoy Pepsi, so she banishes the king to the underground dungeon. The saving grace of the ad is a look at banished musicians in the underground dungeon. One of them is Flavor Flav, oversized clock and all. See the ad here, created by TBWA/Chiat/Day and directed by Noam Murro.

 

ChevyChevy is running a trio of 60-second ads during the big game, all created by Goodby, Silverstein & Partners. The first ad, “2012,” will run in the first quarter and takes place in a postapocalyptic world. The only survivors are Chevy Silverado drivers… and Twinkies. When one man meets up with a small group of Silverado drivers, he asks where their friend Dave is. Apparently, Dave didn’t make it because Dave drove a Ford. Ouch. The spot ends with frogs dropping from the sky. See it here. “Chevy Happy Grad” is also slated to run in the first quarter and is the winning user-created ad chosen from the brand’s Route 66 contest.

A college grad thinks he’s been given a Camaro as his graduation gift -- not the mini-fridge in front of the Camaro with a bow on it -- and his reaction had me worried he might pop a vein. He screamed, screamed some more, updated his Facebook status, got engaged to his girlfriend and was carried atop his friend’s shoulders. When his older neighbor drove off in the car, the grad says, “Hey, Mr. Johnson just stole my car.” Watch it here.

“Sonic Anthem” is running during the second quarter and features the Chevy Sonic performing stunts like a bungee jump and a kick flip, with Rob Drydek at the wheel, and footage of the Sonic in an OK Go music video. See it here.

TelefloraRemember the Teleflora Super Bowl ads of yesteryear (2010) that starred boxed flowers which demeaned and insulted their recipients? This year, the brand tapped Adriana Lima to star in its second-quarter spot. The gist of the ad? Give a vase of flowers to your lady for Valentine’s Day and get lucky Valentine’s night. I know. It makes the talking, wilted flowers look good. See “Give” here, created by Fire Station.

 

EtradeThe E*Trade baby is back, giving financial advice to a new father. Looking at his daughter inside the maternity ward, the father wants to give her the world, but needs a financially savvy way to pay for it. The spot ends with E*Trade baby’s pal Bobby, spending time at each newborn girl’s crib, his version of speed-dating. See it here, created by Grey.

 

DoritosHere’s a link to the five finalists in Doritos’ “Crash the Super Bowl” contest. My favorites are “Sling Baby,” where a Grandma uses her infant grandchild in a swing to steal Doritos away from his annoying older brother, and “Man’s Best Friend,” where a dog gets away with murder by bribing his witness with Doritos. What are your favorites?

I wrote about the Century 21 teaser ad on Wednesday. Now here is the complete ad, running in the third quarter and created by Red Tettemer + Partners.

Have something to say about this year’s Super Bowl ads? Join MediaPost this weekend on Twitter and include the hashtag #MPSuperAds to follow real-time predictions and reactions. See you then.

Recommend (1) Print RSS
  • NEW! Indian Motorcycle May Cause Sudden Bursts Of Daydreaming

    Motorcycle ad or Viagra spot? I wasn't sure when I first viewed the commercial for Indian Motorcycle's 2015 Indian Roadmaster. It's a beautiful touring bike and it stops one man dead in his tracks when he spots one parked outside a diner. The man drops his bag of leftovers and ...
  • NEW! Expedia Gives Travelers An Incentive To Posting Throwback Thursday Pics

    Now of this campaign doesn't motivate you to post an embarrassing throwback Thursday pic, I don't know what will. Expedia launched a fun social media campaign called #ThrowMeBack. People that post a favorite picture on Instagram or Twitter from the past might be chosen by Expedia to return to the ...
  • NEW! 'Trap Door' Keeps Intruders Away From Wheat Thins

    Some folks are doomsday preppers and others just want to protect their stash of Wheat Thins. A man built an impressive "Trap Door" inside his kitchen that activates when someone gets too close to his beloved Wheat Thins atop the kitchen counter. There's just one tiny problem; the man falls ...
  • NEW! Robots Have Tough Time Showing Emotion In Ads For Colorado Lottery

    The emotions of robots are so... robotic in a pair of ads for the Colorado Lottery. There's next to no emotion at the thought of winning $500,000 in "Roboto Bucks: Sarcastic," when one robot tries to deliver a sarcastic remark. It doesn't go over well. Watch it here. The retro ...
  • NEW! SKYY Vodka Launches 'Leader,' The Latest Ad From 'West Of Expected' Campaign

    Don't be that friend who doesn't buy a round of drinks for your pals. Be a "Leader," or risk the group taking a swan dive. The follow-up spot to SKYY Vodka's "West of Expected" campaign stars the same quirky host who likens a night out with friends to birds flying ...
  • NEW! Twix Uses #TBT, Y2K And Dial-Up Internet To Explain Why Twix Bites Weren't Created Sooner

    Twix Bites is getting in on the Throw Back Thursday craze with a series of online videos explaining why the bite-sized versions of the beloved Twix bars weren't created sooner. Blame the 90's, especially Y2K and dial-up Internet access. Videos will appropriately launch every Thursday, with two already available online. ...
  • NEW! Off-Season, Manning Brothers Rap In DirecTV's 'Fantasy Football Fantasy'

    In an alternate, fantasy universe, the Manning brothers are famous rappers during the off-season. And Joe Namath gives your mom cooking lessons. You can't unsee that. DirecTV scores with "Fantasy Football Fantasy," a 3:15 music video, starring Peyton and Eli rapping with and without autotune, promoting DirecTV's NFL Sunday Ticket's ...
  • Olivari Audio Cookbook Launches Hands-Free Cooking App

    Random iPhone App of the week: Phones and tablets have become kitchen tools in their own right, guiding users through delicious recipes. But what happens when you have to swipe to the next instruction and your hands are covered in flour, sugar or something sticky? Enter the Olivari Audio Cookbook, ...
  • Verizon FiOS Lets Users Upload Content Super-Fast

    Sharing is caring, and Verizon FiOS offers consumers a free upgrade that allows them to upload content as fast as they download content. A TV spot supporting the upgrade illustrates sharing pictures with family members or gaming with a loved one in another state. The fast data transfer times for ...
  • Rainvertising Promotes Bumbershoot Music Festival In Seattle

    Not only is rain Mother Nature's way to wash your car for free, it also serves as an ad medium to promote a music festival in one of the rainiest cities in America: Seattle. To promote the city's popular music & arts festival, Bumbershoot, Publicis Seattle devised a rain-activated advertising ...
>> Out to Launch Archives