Out to Launch -- Super Bowl Ads; Day 5

PepsiIn “King’s Court,” a 60-second Super Bowl ad for Pepsi, Sir Elton John rules the land. Court jesters try and entertain him, hoping to be rewarded with Pepsi. One jester performs a dismal version of Nelly’s “Hot in Herre” and is banished to an underground dungeon. In walks Melanie Amaro, winner of “The X Factor,” who performs “Respect.” She earns just that from the king and is awarded Pepsi. Not so fast. Amaro wants all the king’s people to enjoy Pepsi, so she banishes the king to the underground dungeon. The saving grace of the ad is a look at banished musicians in the underground dungeon. One of them is Flavor Flav, oversized clock and all. See the ad here, created by TBWA/Chiat/Day and directed by Noam Murro.

 

ChevyChevy is running a trio of 60-second ads during the big game, all created by Goodby, Silverstein & Partners. The first ad, “2012,” will run in the first quarter and takes place in a postapocalyptic world. The only survivors are Chevy Silverado drivers… and Twinkies. When one man meets up with a small group of Silverado drivers, he asks where their friend Dave is. Apparently, Dave didn’t make it because Dave drove a Ford. Ouch. The spot ends with frogs dropping from the sky. See it here. “Chevy Happy Grad” is also slated to run in the first quarter and is the winning user-created ad chosen from the brand’s Route 66 contest.

A college grad thinks he’s been given a Camaro as his graduation gift -- not the mini-fridge in front of the Camaro with a bow on it -- and his reaction had me worried he might pop a vein. He screamed, screamed some more, updated his Facebook status, got engaged to his girlfriend and was carried atop his friend’s shoulders. When his older neighbor drove off in the car, the grad says, “Hey, Mr. Johnson just stole my car.” Watch it here.

“Sonic Anthem” is running during the second quarter and features the Chevy Sonic performing stunts like a bungee jump and a kick flip, with Rob Drydek at the wheel, and footage of the Sonic in an OK Go music video. See it here.

TelefloraRemember the Teleflora Super Bowl ads of yesteryear (2010) that starred boxed flowers which demeaned and insulted their recipients? This year, the brand tapped Adriana Lima to star in its second-quarter spot. The gist of the ad? Give a vase of flowers to your lady for Valentine’s Day and get lucky Valentine’s night. I know. It makes the talking, wilted flowers look good. See “Give” here, created by Fire Station.

 

EtradeThe E*Trade baby is back, giving financial advice to a new father. Looking at his daughter inside the maternity ward, the father wants to give her the world, but needs a financially savvy way to pay for it. The spot ends with E*Trade baby’s pal Bobby, spending time at each newborn girl’s crib, his version of speed-dating. See it here, created by Grey.

 

DoritosHere’s a link to the five finalists in Doritos’ “Crash the Super Bowl” contest. My favorites are “Sling Baby,” where a Grandma uses her infant grandchild in a swing to steal Doritos away from his annoying older brother, and “Man’s Best Friend,” where a dog gets away with murder by bribing his witness with Doritos. What are your favorites?

I wrote about the Century 21 teaser ad on Wednesday. Now here is the complete ad, running in the third quarter and created by Red Tettemer + Partners.

Have something to say about this year’s Super Bowl ads? Join MediaPost this weekend on Twitter and include the hashtag #MPSuperAds to follow real-time predictions and reactions. See you then.

Recommend (1)
  • NEW! Paris Hilton Makes Cameo In Latest Sexy Carl's Jr. Ad

    Time flies. Can you believe that it's been nine years since the infamous Carl's Jr. and Hardee's ad with Paris Hilton, a dirty Bentley and an oversized hamburger? Carl's Jr. and Hardee's created a Texas-sized version of the ad, starring the company's latest #sexyspokesburgereater, Sports Illustrated swimsuit model, and Texas ...
  • NEW! Nun Has Dirty Habit Exposed In Ad For Tide

    A nun sees the light when confronted with a "Dirty Little Habit." Why do the other nuns walk away when approached by this nun with a dirty habit. Does her attire look dirty? No, but it smells dirty. Turns out, all the nuns were wearing dirty, smelly habits because the ...
  • NEW! Heineken, Fred Armisen Offer New Yorkers 'Routine Interruptions'

    Here's a fun reason to step out of your comfort zone, when you are in the company of a group of friends. Not sure if I'd do this one alone. Heineken, with help from Fred Armisen, launched "Routine Interruptions," the brand's latest phase of its Cities of the World campaign. ...
  • GE Launches Digital Campaign Highlighting Advances In Technology

    GE launched a series of documentary-style videos that highlight how advances in GE technology affect people around the world. In the first video, we follow a doctor in Japan who makes house calls to island residents on his jet ski. He brings ultrasound equipment with him that's small enough to ...
  • Bush's Baked Beans Launches 'Bean Dash' App

    Random iPhone App of the week: Bush's Baked Beans created "Bush's Bean Dash," an app that allows players to help Jay avoid obstacles while collecting beans and ingredients for the entire line of Bush's Baked Bean flavors. Jay's beloved dog Duke will offer advice and clues along the journey. I ...
  • Edward Jones Launches Recruitment Campaign

    Edward Jones launched an online recruitment campaign that encourages potential employees to "make more than just a living." An online video, "Notes of Thanks," targets professionals with five to eight years of experience by showcasing a more personal side to a career: the relationships forged between financial adviser and client. ...
  • Donate Your Voice To Girls Silenced By Sex Traffickers

    The Canadian Women's Foundation launched a TV campaign that gives a voice to young girls forced into sex trafficking, while educating Canadians that this problem is happening in their country. The first spot shows an older man telling the story of a young girl who was approached by a modeling ...
  • NEW! An Ad Campaign Paid For In BBQ

    How can anyone, except vegetarians, refuse meat as a currency? Montana's Cookhouse & Bar offered its best of BBQ sampler, consisting of BBQ ribs, sausages, chicken, brisket, and shrimp, to various businesses in Toronto as currency for various services and items. You might be surprised at how much the actor -- ...
  • NEW! Benjamin Moore Interviews Faux Family Living Inside Two-Story Bouncy House

    Benjamin Moore launched a funny mockumentary, featuring a family in unique living quarters, to promote its Regal Select REVIVE paint for vinyl siding. A charming but fictitious family, the Hopsons, opts for a two-story bouncy house because all their neighbors' houses have vinyl siding that can't be painted, according to ...
  • NEW! Ronald McDonalds Return To Sample Taco Bell's Breakfast Burrito

    Here's an ad to let you know the Breakfast War between Taco Bell and McDonald's is still going strong. Taco Bell debuted a new item on its breakfast menu, the grilled breakfast burrito. So the brand reunited a group of men named Ronald McDonald, who appeared in Taco Bell's breakfast ...
>> Out to Launch Archives