PHD Wins VMware Media Duties
Omnicom’s PHD has been awarded the global media assignment for the fast-growing Silicon Valley cloud-computing and virtual technology developer VMware after a review, according to sources.
The client relied on numerous local agencies in markets where it sells products, but has now consolidated the assignment with PHD. Spending on the largely business-to-business account is estimated at $20 million.
Cloud computing has gained a lot of traction recently, and VMware’s revenues have climbed sharply in the past few years. Last year, the Palo Alto, CA-based company reported a 32% gain in revenue to nearly $3.8 billion. That was after a 41% revenue surge in 2010.
Revenues for the client exceeded $1 billion in the fourth quarter of 2011. Company officials have indicated they expect another $1 billion-plus revenue total for the first quarter of 2012.
For PHD, the win follows recent awards from both Hyatt hotels (global digital media duties) and mobile phone giant Sony Ericsson (global media assignment).
PHD declined to comment on the VM review, referring calls to the client. A VM marketing executive did not return calls seeking comment.
Creative, search and lead generation duties on the VM account were not part of the review. Those responsibilities are handled by Gyro, the London-based agency, which has offices in New York and other U.S. cities.
Recent MediaDailyNews Articles
-
Aereo Is Not Just For Cord-Cutters May 23, 6:34 p.m.
Are cord-cutters most likely to subscribe to Aereo? Not necessarily, according to early returns. CEO Chet ... -
Cars.com Drops Flag On NASCAR.com Sponsorship May 23, 6:25 p.m.
Cars.com has a need for speed. The site has a deal with Turner to sponsor a ... -
Worldwide Pay TV On The Rise, Big Growth In Asia May 23, 4:17 p.m.
North American pay TV subscribers may continue to show little or no growth for the first ... -
Activision Blizzard's Campaign Wins Grand Effie May 23, 4:12 p.m.
Videogame marketer Activision Blizzards’ ad campaign “The Vet and the nOOb” for Call of Duty: Modern ... -
Mag Bag: Bonnier, Source Interlink Swap Mags May 23, 4:09 p.m.
Enthusiast publisher Bonnier Corp. continued wheeling and dealing this week with the purchase of a biker ... -
Madison Avenue Is Mad As Hell, March Mad: Takes More, Not Less Network TV May 23, 7:46 a.m.
Demand for network TV advertising, which had been lagging so far this year, surged in April ... -
NY1 Show Goes National May 22, 7:32 p.m.
Time Warner Cable (TWC) will begin distributing a show about Broadway and theater at large to ... -
TV Model: Nets, Stations Split Retrans 50/50 May 22, 6:02 p.m.
Gray Television CFO Jim Ryan suggested that networks may capture more than half of an affiliate’s ... -
Newspaper, Magazine Ad Fortunes Continue To Decline May 22, 5:59 p.m.
The release of fourth-quarter figures for newspaper advertising and first-quarter figures for magazine ad pages earlier ... -
Equifax Taps Dentsu's 360i As Lead Agency May 22, 5:24 p.m.
Data collection company Equifax has selected Dentsu shop 360i to be its lead agency -- for ...
Be the first to comment on "PHD Wins VMware Media Duties"
Leave a Comment