JetBlue Plane Wears Red Sox Colors
JetBlue Airways, Boston's largest carrier and the Red Sox official airline sponsor, unveiled a custom, Red Sox-themed paint scheme on one of its Airbus planes.
The Airbus A320 at Boston's Logan International Airport is believed to be the first plane to officially tote a Major League Baseball uniform.
The plane was revealed by JetBlue's Senior Vice President of Marketing and Commercial Strategy Marty St. George, and Red Sox President/CEO Larry Lucchino, together with Red Sox EVP/COO Sam Kennedy, Red Sox Manager Bobby Valentine, team mascot Wally the Green Monster and hundreds of JetBlue crewmembers.
JetBlue has been the official airline of the Boston Red Sox since 2008. Last year, the airline announced an eight-year extension as the team's official airline and the official airline of Fenway Park.
"We're proud of our partnership extension agreement signed last year, and have a lot of very exciting things coming up,” St. George said in a release. “More than a partnership, this is quickly becoming a great friendship that we trust will last for many years to come and bring much joy to Boston fans and our customers in the New England region.”
The tribute has added meaning as the Red Sox prepare for spring training in their new ballpark, JetBlue Park, opening later this month in Fort Meyers, Fla. JetBlue also announced the creation of a new program that will provide spring training game tickets to Lee County, Fla. non-profit groups.
The special Airbus A320 traded its signature blue branding for a gray paint scheme inspired by the classic Red Sox road uniforms complete with blue wing tips and a gray tail featuring the team's iconic dangling red socks. The aircraft also includes a banner commemorating Fenway Park's 100th anniversary alongside the JetBlue and Red Sox logos.
The aircraft officially enters service Friday with its first flight heading to Fort Myers. Customers on that maiden flight were surprised with Red Sox hats and jerseys on their seats.
As part of the extension, JetBlue is also a Fenway Park Preservation Partner, making it one of a select group of organizations that will play a key role in helping the Club celebrate its 100th anniversary. JetBlue also sponsors Lindos Sueños, the Red Sox' youth volunteer exchange program in the Dominican Republic, which connects students from Boston and Santo Domingo on community development projects and mentoring.
Recent Marketing Daily Articles
-
Sony Touts Ultra High-Definition TVs May 21, 12:19 p.m.
We’ve been through the HDTV era and the 3DTV era -- now get ready for the ... -
Destination XL's Pixelated Privates Cause Controversy May 21, 11:03 a.m.
Specialty retailer Destination XL is Super Sizing itself, and not everyone is comfortable with its frank ... -
Skyy Launches 'Be Part Of The Art' May 21, 5:57 a.m.
To support the debut of its new Skyy Infusions Moscato Grape variety, Skyy Vodka has launched ... -
Miller64 Partners With Former Pro Athletes May 20, 10:30 p.m.
Miller64 is launching "GO64," a summer-long initiative that will include local events, celebrity appearances, giveaways and ... -
Vespa Looks Back: 50 Years Of 50cc's May 20, 4:36 p.m.
Vespa has been tooling about since the ’40s, and sidelining as a movie star since the ... -
Industry Satisfaction Lagging, But Improving May 20, 4:02 p.m.
For the first time in years, the telecom industry is seeing improved customer satisfaction scores. But ... -
OMMA Social: Macy's Looks To Social For Connection May 20, 3:25 p.m.
Macy's is using social to connect with customers. That, said Jennifer Kasper, VP of digital media ... -
4 Types Of Marketing Cultures: How Fast Is Yours? May 20, 9:16 a.m.
Marketers everywhere may be talking about creating a fast-moving culture of innovation, but most CMOs will ... -
United Expands Loyalty Program To Businesses May 19, 10:13 p.m.
United Airlines is launching the MileagePlus Small Business Network, the first U.S. travel loyalty program that ... -
Champs Taps Westbrook For Ad Push May 17, 4:52 p.m.
When it comes to a spokesperson deal, if you’re a star athlete you don’t necessarily have ...
Be the first to comment on "JetBlue Plane Wears Red Sox Colors"
Leave a Comment