Collapsing Cooling Towers Hits 1.5 Million View & Counting without any Media Spend
Maybe it’s the opera music. Maybe it’s the smiling faces. It could even be the powerful image of wind power at the end.
Whatever it is, this viral video ad on collapsing cooling towers just works. British green energy company Ecotricity’s “Collapsing Cooling Towers ” video landed on YouTube February 7 and by February 17 it had amassed nearly 1.6 million views, a healthy haul for a little known brand.
The spot was created by ad agency Man+Hatchet and seeded by Los Angeles-based shop Denizen. The ad amassed those 1.5 million views in one week solely through organic pass-through without any media spend, Denizen said. According to Visible Measures, about one in 12 branded video campaigns reach the one million view threshold. Denizen said it built a strategy around “global seeding,” recognizing the international appeal of the ad. Denizen first reached out to influencers at green sites, but generated little traction there so turned to pop culture and entertainment sites with the spot landing on Daily What and Reddit. The Guardian then covered the campaign online and that’s how the ad topped one million views in four days of being released, said Denizen. In addition to views, Denizen noted the ad generated 5000 tweets, and 250 blog posts in the first week .
There’s been criticism that the ad is having the opposite effect and that viewers feel sympathy for the collapsing towers because they are so cute with their animated faces. Perhaps. But really. We’re not stupid. We know we need cleaner energy sources.
Recent Video Daily Articles
-
YouTube Videos Don't Have to be THAT Short June 18, 11:35 a.m.
A group of students at Columbia College in Chicago have taken a good, detailed look at ...
-
A New JW Player Is Making Its Push for Mobile Use June 17, 2:45 p.m.
One of the most revealing ways to discover where the online video and advertising business is ...
-
Would You Sing In Front of Your Hometown? June 14, 3:50 p.m.
You could argue that regular everyday people have done more to popularize/legitimize online videos than anybody ...
-
Thwarting Competition Is Just What It's All About June 13, 2:53 p.m.
A nice little eruption occurred at the cable convention in Washington, DC this week about cable ...
-
If New York Mayoral Candidate's YouTube Testimonials Work, Local Campaigns Everywhere Could Change June 12, 3:40 p.m.
Hardly anything that happens first in New York City seems to really relate to anything that ...
-
Online Advertising Is Going Somewhere, But Not Fast June 11, 2 p.m.
I’m thankful for the content providers that tell me I can stop this pre-roll ad right ...
-
What's So Hot About the Internet, The Times Asks June 10, 3:24 p.m.
Sunday’s New York Times Magazine devoted itself to pondering and celebrating inventions. In the introduction, the ...
-
When the First Screen Hands Off to the Second Screen June 7, 3:13 p.m.
You’re watching “NCIS” on CBS and on your tablet, you’re cruising through your Facebook page,when a ...
-
Twofers: What You're Worth and Whether YouTube Is a Good Deal June 6, 3 p.m.
Two fun stories: The “digital video value chain” made a combined $6.3 billion in 2012 revenue, ...
-
Syncbak, Nielsen Test Is An Important Step for Broadcasters June 5, 2:45 p.m.
As time marches on, it appears the local television business is inching closer and closer to ...
Be the first to comment on "Collapsing Cooling Towers Hits 1.5 Million View & Counting without any Media Spend"
Leave a Comment