• by Joe Mandese  @mp_joemandese, February 21, 2012

Visible Measures this morning announced that it has received accreditation from the Media Rating Council for a range of its core video metrics products, including its True Reach platform for measuring the brand performance of online video across "paid, owned and earned" impressions. The audit follows a year-long audit by the MRC, which is Madison Avenue's official media ratings watchdog.