• by Mark Walsh  @markfwal, February 21, 2012

StrikeAd, which operates a demand-side platform for mobile advertising, has teamed with ad technology firm Cognitive Match to offer clients improved campaign results. Through their partnership, StrikeAd will incorporate Cognitive Match’s software for optimizing ad creative on the fly into its StrikeAd Fusion platform. The company promises the step will lead to higher engagement, reach and overall ROI.

Cognitive Match says its solution combines machine-learning and semantic technologies to create hundreds of daa points to make make split-second decisions about what content to display for each impressions. The idea is to marry that capability with StrikeAd’s real-time, mobile ad platform for agencies and advertisers. StrikeAd in January raised $3 million in a second round of funding from venture capital firm DFJ Esprit.