Aegis Rounds Out Digital Agency Portfolio, Acquires Roundarch For $125 Million+
Aegis Group continues to beef up its digital agency portfolio, announcing an agreement this morning to acquire Roundarch for $125 million-plus. Aegis did not describe the terms of the deal, but said that price was an “initial consideration” and that based on future profit-based incentives, the total value could rise to as much as $360 million.
Roundarch, a digital shop specializing in design and development of “enterprise-class” digital media, has a roster of clients including Avis, HBO, Bloomberg Sports, Motorola and the U.S. Air Force.
Aegis said the acquisition is part of its long-term strategy to target acquisitions with “a specific focus on digital businesses, North America and faster-growing regions.”
With offices in Chicago, Denver, Boston and New York, Roundarch employs a staff of 250 and its service offerings include strategy, design, development and outsourcing across all digital channels, including Web, mobile and social media.
The agency has an audited profit before tax of $11 million and a gross asset value of $14 million in 2010.
Upon completion of the acquisition, Roundarch will be combined with Aegis’ Isobar network in the U.S. to form a new entity known as RoundarchIsobar.
Recent Online Media Daily Articles
-
Yahoo Search Experiments With New Look May 23, 6:30 p.m.
Yahoo Search has been experimenting with colors, features and layouts, as the company tries to determine ... -
Path Seeks Dismissal Of Wireless-Spam Case May 23, 5:07 p.m.
Mobile social network Path is asking a federal judge to dismiss a lawsuit alleging that the ... -
Amazon Appstore Goes Global May 23, 4:59 p.m.
Amazon may have been late to the app store game, but that hasn’t stopped it from ... -
Data Is Springboard For Product Development May 23, 4:44 p.m.
iProspect named Ben Wood to global president Thursday; he's tasked with growing the company's network and ... -
Vice, Twitter Partner For Mobile Show May 23, 2:14 p.m.
Simultaneously expanding its video and social strategy, Vice on Thursday unveiled #dailyvice -- a daily show ... -
MediaVest Database Charts Brand Experience, Social Media Impact May 23, 12:11 p.m.
After a year-long research effort, Publicis Groupe’s MediaVest has created a massive database designed to help ... -
Discovery Launches TestTube.com, Ups Digital Video Involvement May 23, 11:27 a.m.
Discovery Communications is looking to get into digital video platforms in a big way -- launching ... -
Network Advertising Initiative Proposes New Mobile Privacy Rules May 22, 9:03 p.m.
Moving forward with its plan to issue mobile privacy rules, the self-regulatory group Network Advertising Initiative ... -
Entertainment, Travel Bet On Mobile Banners May 22, 4:16 p.m.
Banner ads have long been the whipping boy of online advertising, and the same is now ... -
Marketers Should Tailor Specific Pitches To Tablet, Smartphone May 22, 2:51 p.m.
Don’t lump tablets in with mobile. That’s the takeaway of a new Forrester study looking at ...
Be the first to comment on "Aegis Rounds Out Digital Agency Portfolio, Acquires Roundarch For $125 Million+"
Leave a Comment