Dunkin' App Creates Video Resumes For Fans
To promote its new, limited-time Angus Steak & Egg Sandwich, Dunkin’ Donuts has launched a “Like a Boss” Facebook app that lets fans create humorous video resumes that draw from their Facebook profiles.
The app is intended to let Dunkin’s customers tell the world that they’re eating “Like a Boss” by buying the new sandwich, which features Angus beef topped with an egg and melted cheese, on a toasted onion bagel.
The sandwich is designed to offer on-the-go consumers a hearty but portable breakfast option, according to John Costello, Dunkin’ Brands chief global marketing and innovation officer.
Located on a tab on Dunkin’s Facebook page, the app creates a personalized video resume using the fan’s first name and Facebook profile photo, randomly populating pictures and qualities from the profile that illustrate how the user is “taking care of business.”
Fans can share the resumes with friends via Facebook, Twitter and LinkedIn.
Recent Marketing Daily Articles
-
Microsoft Unveils Xbox One May 21, 2:34 p.m.
With its next generation Xbox (called simply Xbox One), Microsoft is looking to control what’s still ... -
Telematics Ecosystem Booming, But Caution Advised May 21, 2:05 p.m.
The head of marketing for, say, Starbucks, is probably thinking about cars. Specifically, how to go ... -
Sony Touts Ultra High-Definition TVs May 21, 12:19 p.m.
We’ve been through the HDTV era and the 3DTV era -- now get ready for the ... -
Destination XL's Pixelated Privates Cause Controversy May 21, 11:03 a.m.
Specialty retailer Destination XL is Super Sizing itself, and not everyone is comfortable with its frank ... -
Skyy Launches 'Be Part Of The Art' May 21, 5:57 a.m.
To support the debut of its new Skyy Infusions Moscato Grape variety, Skyy Vodka has launched ... -
Miller64 Partners With Former Pro Athletes May 20, 10:30 p.m.
Miller64 is launching "GO64," a summer-long initiative that will include local events, celebrity appearances, giveaways and ... -
Vespa Looks Back: 50 Years Of 50cc's May 20, 4:36 p.m.
Vespa has been tooling about since the ’40s, and sidelining as a movie star since the ... -
Industry Satisfaction Lagging, But Improving May 20, 4:02 p.m.
For the first time in years, the telecom industry is seeing improved customer satisfaction scores. But ... -
OMMA Social: Macy's Looks To Social For Connection May 20, 3:25 p.m.
Macy's is using social to connect with customers. That, said Jennifer Kasper, VP of digital media ... -
4 Types Of Marketing Cultures: How Fast Is Yours? May 20, 9:16 a.m.
Marketers everywhere may be talking about creating a fast-moving culture of innovation, but most CMOs will ...
Be the first to comment on "Dunkin' App Creates Video Resumes For Fans"
Leave a Comment