The Greek Gods yogurt has launched a recipe and video contest challenging consumers to create a two-minute video.
The video needs to showcase the yogurt as part of a pre- or post-workout snack, then highlight the health benefits using footage of their own workout routines or athletic challenges.
The first place winner will receive a check for $2,500; a signed copy of ultramarathon runner Dean Karnazes' book "Run! 26.2 Stories of Blisters and Bliss"; and coupons worht up to $100, as well as having his/her video featured on The Greek Gods' site and Facebook page.
A video of Karnazes, spokesperson for the yogurt brand, in various running locales, and contest information, are available on the site.