• March 5, 2012

Cablevision Systems this morning said its "advanced advertising platform" has delivered nearly 4 billion impressions for advertisers to date. Singling out the strategic repositioning of Canoe Ventures away from interactive advertising, Cablevision said the momentum is being driven by interest from agencies and advertisers.

“Even with Canoe’s shift in direction, advertisers should know that the cable providers, like Cablevision, continue to offer and enhance their advanced advertising products,” stated Cablevision media sales president-COO David Kline. He added that "in the last year alone," Cablevision "conducted more than 900 campaigns from more than 600 advertisers in the nation’s largest market," presumably referring to New York City.