Cablevision Systems this morning said its "advanced advertising platform" has delivered nearly 4 billion impressions for advertisers to date.
Singling out the strategic repositioning of Canoe Ventures away from interactive advertising,Cablevision said the momentum is being driven by interest from agencies and advertisers.
“Even with Canoe’s shift in direction, advertisers should know that the cable providers, like Cablevision, continue to offer and enhance
their advanced advertising products,” Cablevision Media Dales President-COO David Kline,said in the statement. adding, "in the last year alone," Cablevision "conducted more than 900 campaigns
from more than 600 advertisers in the nation’s largest market," presumably referring to New York City.