The Association of National Advertisers has launched a new "Trust Consortium" aimed at improving issues that plague the relationship between marketers and agencies -- including controversies over brand safety, fraud rates and transparency concerns.
One of the hackers allegedly responsible for Yahoo's 2014 data breach allegedly orchestrated a scam that involved installing malware on links in Yahoo's search results.
Consumer advocates are calling for new regulations for mobile health apps and wearables that can collect health related information.
Broadband providers must obtain consumers' opt-in consent before drawing on their browsing history or app usage for ad targeting, under new rules passed Thursday by the Federal Communications Commission.
Federal Communications Commission Chairman Tom Wheeler has refined his proposal for broadband privacy rules, but the new plan could still restrict providers' ability to send targeted ads to subscribers. The new proposal calls for Internet service providers to obtain users' affirmative consent before using data about their "sensitive" activity for ad targeting purposes. The FCC is defining sensitive to include broad array of material, including not only geo-location information, health information, financial information and social security numbers, but also Web browsing history, app usage history and contents of communications (like the text of emails). Currently, the ad industry doesn't ...
FCC Chairman Tom Wheeler has circulated an order approving Charter's merger with Time Warner Cable and Bright House Networks.
Internet service providers would have to obtain consumers' opt-in consent before sending them targeted ads based on their Web-surfing activity, under a proposal unveiled today by Federal Communications Commission Chairman Tom Wheeler . "Every broadband consumer should have the right to know what information is being collected and how it is used," Wheeler said Thursday in a piece published on the Huffington Post. "Every broadband consumer should have the right to choose how their information bits are should be used and shared." "This is not to say network providers shouldn’t be able to use information they collect ...
Verizon has agreed to settle a Federal Communications Commission probe by paying a $1.35 million fine for using "supercookies" to track mobile customers for ad-targeting purposes.
Yahoo has agreed to revise some of the language in its privacy policies in order to settle a class-action lawsuit alleging that it wrongly scans email messages for advertising purposes, according to court papers filed on Thursday.
PubMatic, the sell-side platform, has sacked more than 100 employees, according to a published report on AdExchanger.