• 360i On Social Marketing To 200M
    Digital agency 360i said today the aggregate size of the social media audience it markets to on behalf of brands including Coca-Cola, Oreo and NBC last week reached 200 million people. With that in mind, the firm outlined eight guidelines for overseeing social communities online based on feedback from its community and content managers.   In general, the findings highlight the importance of getting in tune with a given audience while at the same time not being afraid to take risks with new approaches to marketing and content development. Read the full post here.  
  • Facebook Rolls Out 'Promoted Page Likes '
    Facebook on Tuesday announced the global rollout of Promoted Page Likes, which are meant to provide an easier way for businesses to promote their pages. Similar to Promoted Posts, they help page owners add new fans without having to go through ad dashboard. Instead, companies can create ads directly from their page by clicking the Promoted Page Likes option in the admin panel.     Users select a daily budget based on how many people they want to reach and can target ads based on proximity to their business or city, state or country. The …
  • Sports Authority Taps Okimoto For CMO
    Sports Authority has hired Paul M. Okimoto to be Chief Marketing Officer. Okimoto is responsible for leading the strategic development and oversight of the company's overall marketing plans to drive traffic and sales at stores nationwide and through the e-commerce platform.
  • Using Pinterest to inform one's search campaign.
    Pinterest can do much for a search campaign. Speaking at MediaPost Search Inside Summit, Jonathan Mendez, chief executive officer of Yieldbot, says "Pinterest drives way more traffic than Facebook for most our publishers." As has been said at the conference a lot of search campaign efforts can strongly connected to publishers' content.  "Search and social are driving a lot of traffic," says Mendez "Publishers are sitting in the middle. We are able to see the content that is being pinned, from the pins to pages and then to click paths. It's a great window."  
  • Nielsen Puts Cart Before Horse, Spins Program Ratings Off OCR
    In a surprising role reversal, Nielsen is spinning a new program ratings service off based on the same methodology developed for measuring online advertising campaigns. The new service, dubbed Nielsen DIgital Program Ratings, is based on the methods Nielsen developed for its Online Campaign Ratings (OCR) service. It's a case of role reversal, because historically, Nielsen developed program ratings, and retrofitted them for campaign ratings after the fact, the way it has with the current C3 standard for the national TV marketplace. Nielsen calls the new service a "pilot program," and says it will measure audiences for TV content viewed …
  • Twitter Ads Now Open To All
    Advertising on Twitter is now open to all U.S. businesses and individuals, rather than being available on an invitation-only basis. Kevin Weil, senior director of product for revenue at the company announced the step today at the TechCrunch Disrupt conference in New York. Anyone can now use Twitter’s self-serve tool for buying  ads. Besides Promoted Tweets and Promoted Accounts, companies can use Twitter’s business analytics service to track the effectiveness of campaigns. The self-serve platform was introduced last year but only for a limited group of marketers. Opening up advertising widely on Twitter will …
  • MLB Beefs Up YouTube Offerings
    YouTube and Major League Baseball Advanced Media on Monday announced an expansion of their video distribution agreement. MLB’s increased offerings on its YouTube channel will including highlights of every game this season (on a two-day delay) and an archive of full games going back as far as 1952. For fans living outside MLB’s core markets in U.S., Canada, South Korea, Taiwan and Japan, they’ll be able to watch two live games each day during the regular season for free. YouTube and MLB first teamed up in 2005, and in 2010 began offering full-game archives and highlight reels …
  • Rich, White, And... Unemployed?!
    Around the offices of the PGA Tour, there's never been much question about audience. "They're old, rich, white males," Andrew Chapman, manager of site analytics at the non-profit, told Search Insider Summit attendees on Monday. "They're golfers; we know that." Yet, as Chapman explains, recent advances in data collection have shed new light on the Tour's audience. For one, only about 38% of viewers are fully employed -- considerably more than the 25% of viewers who are retired, according to Chapman, citing comScore data. Needless to say, such findings factor into the Tour's marketing and content distribution strategy. "I always …
  • Oreo's "Twist Daily" Named Top Facebook Campaign
    Oreo’s "Daily Twist" campaign took top honors in this year’s Facebook Studio Awards, with recognition shared by agencies Draftfcb and 360i. The effort involved creating 100 Facebook page post ads in 100 days to celebrate the venerable brand’s 100th anniversary. “The themes of the Daily Twist ads coincided with current events such as the Olympics, Bastille Day, the Mars Rover Landing and the Emmy Awards. The eye-catching photography and the ability for users to easily interact with Oreo’s content resulted in an engaging campaign, where users were …
  • Google Now Hits iPhone, iPad
    Ready to reshape search for all consumers, Google on Monday made its Now application compatible with all iOS devices like the iPhone and iPad. Launched earlier this year for Android, Google Now predicts content it thinks users will like based on previous search queries, location, and other personal data. "The look and feel of the app is virtually identical on both platforms," The Verge writes, which its calls "a testament to Google's newfound ability to make well-designed apps on iOS."
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