360i On Social Marketing To 200M

Digital agency 360i said today the aggregate size of the social media audience it markets to on behalf of brands including Coca-Cola, Oreo and NBC last week reached 200 million people. With that in mind, the firm outlined eight guidelines for overseeing social communities online based on feedback from its community and content managers.


In general, the findings highlight the importance of getting in tune with a given audience while at the same time not being afraid to take risks with new approaches to marketing and content development. Read the full post here.


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