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  • Starbucks To Extend Mobile Push With Order Delivery  in MoBlog on 10/31/2014

    Starbucks plans to introduce a food and beverage delivery service in select markets in the second half of 2015, CEO Howard Schultz announced during the company's earnings conference call Thursday. It's the latest step Starbucks is taking to build on its much-publicized success with mobile payments and broader effort to keep up with the consumers who are increasingly shopping and browsing online through their devices. The company is rolling out mobile ordering in December in Portland before expanding it nationwide next year.

  • LinkedIn Revenue Up 45% In Q3 in Social Media & Marketing Daily on 10/30/2014

    LinkedIn on Thursday reported that revenue rose 45% in the third quarter, but forecast slowing growth in the current quarter in connection with its core recruiting business. Revenue increased to $568.3 million from $364 million in the year-earlier period.

  • New Flipboard App Enhances Discovery By Topic in Mobile Marketing Daily on 10/30/2014

    In a significant update to its popular digital magazine app, Flipboard has made it easier to find specific content, and introduced a redesigned smartphone layout and a daily news feature. The latest version of the app allows users to "follow" more than 34,000 topics through the integration of technology from Zite, which Flipboard acquired in March from CNN.

  • Word-of-Mouth Key For App Discovery in Mobile Marketing Daily on 10/30/2014

    People are more willing to pay for some types of apps than others, a new Nielsen report suggests. That includes games and apps for reading (books and magazines), listening to music, and watching video. The findings are based on the research firm's Mobile App Playbook, which surveyed 3,743 people ages 13 and older who downloaded an app in the last 30 days.

  • Walgreens Uses Apple Pay To Jab CVS, Rite Aid in MoBlog on 10/29/2014

    Walgreens knows an opportunity when it sees one. With drug chain rivals CVS and Rite Aid pulling support for Apple Pay, the company has taken to Twitter to promote its rollout of the mobile payments platform. Both CVS and Rite Aid are part of the Walmart-led Merchant Customer Exchange (MCX), which plans to introduce a competing mobile payments system called CurrentC next year, seeking to bypass credit card network fees.

  • Facebook Revs Rocket 59% To $3.2 Billion in Social Media & Marketing Daily on 10/28/2014

    Facebook hasn't lost its mobile groove. The social networking giant on Tuesday reported that revenue in the third quarter increased 59% from a year ago to $3.2 billion, powered by strong mobile ad sales. Mobile advertising made up 66% of Facebook's total advertising of $2.96 billion in the quarter, up from 49% a year ago.

  • Apple Pay Activates 1 Million Cards, But How Many Users? in MoBlog on 10/28/2014

    Since Apple launched its mobile payments service Apple Pay last week, various reports have come in about the customer experience based on early testing. But last night, Apple CEO Tim Cook attached a number to the rollout, revealing that more than one million credit cards were activated on Apple Pay in the first 72 hours. That suggests adoption of Apple Pay is off to a solid start -- especially considering the service so far is available only to iPhone 6 and iPhone 6 Plus owners.

  • Facebook Predicted To Post 60% Rev Gain, News Ads Power Growth in Social Media & Marketing Daily on 10/27/2014

    Facebook made big news last month with the relaunch of Atlas, extending its ad serving and targeting to the wider Web. But the social network is still generating strong revenue growth from advertising within its own walls. News feed ads -- especially those displaying on mobile devices -- continue to power Facebook's sales growth. When the company reports third-quarter results Tuesday, analysts expect it to post a 60% gain in revenue from a year ago to $3.1 billion.

  • App Marketing Costs Hit New High In September in Mobile Marketing Daily on 10/27/2014

    App marketing costs hit an all-time high in September, driven in part by Apple's launch of the iPhone 6 and iPhone 6 Plus last month. The cost for acquiring a loyal user -- iOS users who open an app three times or more after downloading -- rose 34% from a year ago.

  • Wary Of Rivals, Pandora To Boost Marketing in MoBlog on 10/24/2014

    Pandora wants to stay atop the charts for online music streaming. To that end, the company late last month kicked off a new brand campaign tied to its thumbs up/thumbs down feature for rating songs. Eight listeners who had just given "thumbs up" to popular YouTube artist Lindsey Stirling received a message from her inviting them to a live chat session and special performance from the violinist via a Los Angeles studio.

Comments by Mark All comments by Mark

  • Video Ads Come To Rewards Network Kiip by Mark Walsh (MoBlog on 09/24/2014)

    Fixed. $30.

  • Amazon Takes Wraps Off Fire Phone by Mark Walsh (Mobile Marketing Daily on 06/18/2014)

    Adam, just to be clear, that comment came from Avi Greengart of Current Analysis.

  • 'Affluents' More Likely to Satisfy Hunger, Make Donations Via Mobile by Mark Walsh (MoBlog on 06/04/2014)

    Howie--I think the Experian meant to highlight trends in certain areas, like food, where buying via mobile phone is increasing, more so than on absolute numbers. Affluents serve as a proxy for the most active mobile users and as directional indicators. M-commerce (including tablets) is growing—projected by eMarketer to rise 37% to $57.8 billion in the U.S. this year—but will still only make up 1.2% of total retail sales. It’s also interesting that charitable donations are more evenly divided across devices, while purchasing typically skews more heavily to tablets and PCs. How can businesses streamline their buying processes to encourage more smartphone transactions?

  • Apple Invades RIM's Backyard by Mark Walsh (MoBlog on 08/09/2011)

    Well then, things are worse than I imagined for RIM.

  • AT&T Extends 4G Farce At CES by Mark Walsh (MoBlog on 01/06/2011)

    What VC interests? I have none. You must be thinking of another Mark Walsh.

  • Where's The Windows Phone 7 Ad Barrage? by Mark Walsh (MoBlog on 11/08/2010)

    It appears I simply haven't been watching enough TV to grasp the full extent of the Windows Phone 7 campaign--though I have been struck by the annoying frequency of the Geico ads mentioned below. Perhaps it's only when the WP7 ads reach Bing-like saturation levels across media that I'll realize just how pervasive the campaign is. Over time, Microsoft is likely to make sure everyone, everywhere knows about its new mobile platform.

  • The App Store's Two And A Half Star Syndrome by Mark Walsh (MoBlog on 09/01/2010)

    Peter-It's hard to imagine a health-related app being reviewed on RottenTomatoes (as apposed to an entertainment app), but I think you have a point about giving developers an opportunity to post comments or address specific issues in the review section of App Store pages the way you are here. Or maybe a separate section with notes or updates about an app from the developer. With Apple now getting into the social networking business, maybe it can extend the conversation to app developers as well as consumers. Of course, that also means opening yourself up more directly to irate users, who may not be comforted to learn that that an app crashes only on their handset model.

  • Apple Brings Freemium Model To App Store by Mark Walsh (MoBlog on 10/16/2009)

    Thom-Thanks for the heads up on the publishing glitch--the lead paragraph has been restored.

  • You've Gone Too Far, Twitter by Mark Walsh (MoBlog on 08/05/2009)

    Kelly, I'll have to check out that Twitter mockumentary--thanks for the tip.

  • Total Time Spent Online Is Not Indicative Of Online Media's Worth by dave.b and Max Kalehoff (Online Spin on 04/10/2009)

    Max-There's no question the 30%/10% gap between time spent and money spent online has become an article of faith in the online ad world and an assumption underlying aggressive projections for Internet ad growth. In an interview with BusinessWeek just this week, Facebook COO Sheryl Sandberg invoked the 30/10 split in discussing the company's business model: "But there is a real imbalance right now: Between something like 28% to 29% of people's time is spent online, but only 8% to 10% of the dollars are spent online. So there is this migration of ad dollars from other places going online." So Facebook's ad business is premised on those figures coming into alignment--sooner rather than later.

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