Oreo's "Twist Daily" Named Top Facebook Campaign

Oreo’s "Daily Twist" campaign took top honors in this year’s Facebook Studio Awards, with recognition shared by agencies Draftfcb and 360i. The effort involved creating 100 Facebook page post ads in 100 days to celebrate the venerable brand’s 100th anniversary.

“The themes of the Daily Twist ads coincided with current events such as the Olympics, Bastille Day, the Mars Rover Landing and the Emmy Awards. The eye-catching photography and the ability for users to easily interact with Oreo’s content resulted in an engaging campaign, where users were excited to see what would post next,” stated a Facebook blog post today.

Judged by Facebook’s Creative Council, this year’s honorees reflected “a noticeable shift from application development in 2012 to a focus on storytelling through copyrighting and photography,” the company noted.

Among other campaigns earning accolades were Allstate’s “Mayhem 2012” effort by Leo Burnett, “The Beauty Inside” by Pereira & O’Dell on behalf of Intel and Toshiba, and P&G’s “Proud Sponsor of Mom,” created by Wieden & Kennedy. See the full list of winners here.

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