Jeep is putting its Cherokee crossover into the secret wilderness of Walter Mitty's life in the remake. National CineMedia (NCM) is part of a partnership between Jeep and 20th Century Fox around a co-branded campaign around the upcoming Ben Stiller movie that includes pre-roll, in-lobby, online, mobile and social media.
Facebook on Wednesday introduced updates for its Page Composer tool aimed at making it easier for page administrators to schedule posts and upload photos. The changes include shortened the process for scheduling a post from 12 to four steps and allowing admins to upload multiple images from their desktop or through new drag-and-drop features. The new scheduling capabilities are available starting today, with the new photo features coming soon, according to Facebook. Read more in this blog post.
Facebook has hired Michelle Morris U.S. lead for the auto vertical, reporting to Dan Creekmore, who heads the vertical. Based out of Facebook Detroit, she will work with auto manufacturers to help them use Facebook to build their brands and drive sales.
NASCAR has hired former Dew Tour executive Kenny Mitchell to be managing director of brand and consumer marketing, the organization said. He will lead the company's overall brand direction and overseeing the strategic growth plans for several critical segments, including youth, millennial and multicultural. Mitchell, who will work out of NASCAR's Daytona Beach headquarters, will start on Monday, Dec. 2
Chrysler Group LLC is making a series of management changes to its leadership team. Effective immediately, Al Gardner is appointed President and CEO of the Chrysler Brand. Gardner was most recently Director of Chrysler Group's Southeast Business Center. He joined the company in 1986. Gardner replaces Saad Chehab who was named Chief Marketing Officer of Maserati S.p.A. worldwide.
Recreational vehcile company Airstream is adding a mobile app to support its "Live Riveted" campaign to tout its iconic aluminum travel trailers. The company says the iOS and Android app serves as a portal for users to engage with each other and the brand by sharing "riveting" aspects of their lives.
Under Armour has a new TV spot, "Under Armour Makes You Better," and new Winter Olympics uniforms for U.S. Speedskating, U.S. Bobsled and Canadian Snowboarding, including the evolutionary Long Track Speedskating skin developed in partnership with Lockheed Martin.