Facebook has hired Michelle Morris U.S. lead for the auto vertical, reporting to Dan Creekmore, who heads the vertical. Based out of Facebook Detroit, she will work with auto manufacturers to help them use Facebook to build their brands and drive sales.
Morris spent seven years at Google leading advertising strategies for the North American automotive team. Before Google, Morris ran the Chrysler Brand account at BBDO and held leadership positions in the agency’s corporate marketing, retail sales training and human resource departments. She has been honored as one of Crain’s Detroit 40 under 40 professionals and serves as a founding board member of the Cassie Hines Shoes Cancer Foundation. Morris received a bachelor’s degree in psychology from Michigan State University.