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Karl Greenberg writes about automotive, consumer-packaged-goods, sports, and travel for “Marketing Daily.” Prior to this, he was the automotive editor at "Brandweek" magazine. He was also the Internet advertising technology writer for "Adweek," and petrochemical editor at "Chemical Market Reporter". You can reach Karl at

Articles by Karl All articles by Karl

  • MediaPost Announces Its Marketing Automotive Awards in Marketing: Automotive on 03/08/2016

    The MediaPost Marketing Automotive Awards honor agencies and advertisers who are excelling in today's myriad forms of communication and rewriting the handbook on automotive marketing. Last year was a fantastic year for the auto market, with shoppers buying an astonishing 17.47 million cars, trucks and crossovers. It was also a banner year for automotive marketing, with some powerful, moving, and sometimes hilarious advertisements, integrated campaigns, and smart social digital and social media strategies. MediaPost and a panel of industry observers, experts and marketers have done the arduous work of finding the best of the bunch. You get to enjoy the results: MediaPost's Marketing Automotive Awards. We congratulate our honorees.

  • Cadillac Says 'Don't You Dare' In New Campaign in Marketing Daily on 02/28/2016

    Cadillac says it will have a total of five-and-a-half minutes of airtime, before and during the awards show, including four minutes during the show. There will be a total of six spots, all directed by an Oscar winner, Janusz Kaminski.

  • Study Sees Digital Divide For CPG In APAC in Marketing Daily on 02/26/2016

    A new report from the firm sees Asia-Pacific consumer markets topping $10 trillion by 2018, with a quarter of that activity happening through digital commerce. But CPG, especially grocery, isn't enjoying enough of that volume.

  • High Times For Colorado Pot Tourists, But Can They Handle It? in Around the Net In Brand Marketing on 02/26/2016

    Marijuana legalization has spawned a tourism industry that guarantees real buzz: Pot without penalty is bringing in marijuana enthusiasts from other states. Nearly half of visitors polled in surveys commissioned by the Colorado Tourism Office said legal access to weed influenced their decision to travel to the state, the "Denver Post" reports. ER visits by pot consumers have doubled, as well. But that may be because stagger-in patients are free to disclose that they got high.

  • Virgin Galactic Is Beautiful, But Is It Safe Enough? in Around the Net In Brand Marketing on 02/26/2016

    Virgin Galactic's new SpaceShipTwo, unveiled this week, is the first real (near) space program for paying tourists. But casting a shadow is the devastating Virgin Galactic test flight accident last year that took the life of Virgin Galactic co-pilot Michael Alsbury. No doubt VG will have learned from the tragedy, and the new space plane will be the better for it, but how will the company sustain that level of safety? Don't count on federal regulations. The responsibility is with the engineers.

  • Be Brave In The Attempt: Special Olympics Grand Sports Marketer Of The Year in Around the Net In Brand Marketing on 02/26/2016

    The Special Olympics World Games Los Angeles successfully hosted from July 25 to Aug. 2, 2015, some 7,000 athletes and 3,000 coaches representing 177 countries, 30,000 volunteers and an estimated 500,000 spectators. Organizers called it the "single biggest event in Los Angeles since the 1984 Olympic Games." Partners included AEG, Bank of America, Coca-Cola, ESPN, Mattel, Microsoft, the NFL, P&G, Toyota, Toys R Us, Kate Capshaw & Steven Spielberg, Walt Disney Co. and WWE. For these and other reasons, Special Olympics has been named as the Grand Sports Marketer of the Year based on votes cast among the more than 50,000 readers of NYSportsJournalism.

  • Whole Foods Goes Truckin' In Austin in Around the Net In Brand Marketing on 02/26/2016

    Whole Foods Market wants to experiment with new culinary concepts and evaluate collaborations with chefs and supplier partners. That screams "food truck." The company will do just that: a food truck test kitchen at its flagship store in Austin, Texas. Developed by the retailer's recently hired VP of culinary and hospitality, Tien Ho, the initial concept will launch March 10 as Tartinette, which will serve open-faced sandwiches and salads from 11 a.m. to 8 p.m. daily. Whole Foods said it plans to change the concept, menu and name of the truck every two months.

  • New York City Salt Law A Setback For Chains in Around the Net In Brand Marketing on 02/26/2016

    The National Restaurant Association is castigating the New York State Supreme Court's decision to uphold a New York City regulation requiring restaurant chains to label menu items containing more than the recommended daily allowance for salt. "Yesterday's decision was a setback for the men and women that own and operate New York's chain restaurants," wrote Christin Fernandez, NRA director for media relations and public affairs, in an email. "The association advocated for a federal menu labeling standard so consumers could have access to uniform nutritional information whether they're dining out in Portland, Maine, or Portland, Ore."

  • Vans' Excellent Adventure With Josh And Dan in Marketing Daily on 02/26/2016

    "Damn, Daniel." Yes, I said it. If you saw the Vines, or the coverage of this, you know that I am doing exactly what I'm supposed to do: driving virality!

  • Chevrolet Says 'Love' With Facebook Reaction in Marketing Daily on 02/25/2016

    The effort is paired with another unusual Chevy campaign involving a long-form in-cinema ad touting Chevrolet smart technology that is meant to look like the trailer for a horror movie, and was, in fact, shot by genre auteur Sam Raimi.

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