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Be Brave In The Attempt: Special Olympics Grand Sports Marketer Of The Year

The Special Olympics World Games Los Angeles successfully hosted from July 25 to Aug. 2, 2015, some 7,000 athletes and 3,000 coaches representing 177 countries, 30,000 volunteers and an estimated 500,000 spectators. Organizers called it the "single biggest event in Los Angeles since the 1984 Olympic Games.”  Partners included AEG, Bank of America, Coca-Cola, ESPN, Mattel, Microsoft, the NFL, P&G, Toyota, Toys R Us, Kate Capshaw & Steven Spielberg, Walt Disney Co. and WWE. For these and other reasons, Special Olympics has been named as the Grand Sports Marketer of the Year based on votes cast among the more than 50,000 readers of NYSportsJournalism.

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