Adding insult to injury, the stock market valuation of Tesla surpassed Ford and GM earlier this month, despite Ford and GM far outpacing Tesla in sales. Since April Fool's Day, Tesla's stock has breached $300 a share and continues to hover in that vicinity, causing a market capitalization of around $48 billion. Headline writers breathlessly proclaimed that Tesla is worth more than Ford. A few days later, another uptick in the stock market caused Tesla's market cap to briefly exceed that of General Motors.
2016 was another record-breaking year for the auto market, with U.S. shoppers buying 17.5 million cars, trucks and crossovers, just ahead of 2015's previous record. It was the seventh consecutive year of year-over-year sales gains. Automotive marketing reacted to the trend of consumer preference for trucks and SUVs, with the automakers going after those markets with a vengeance. Along with some in-your-face competitive ads, there was no shortage of poignant and sometimes hilarious advertisements, integrated campaigns, and smart social digital and social media strategies.
Lexus rolled out the "Lexus Lane Valet" on Thursday morning. If you've ever been stuck behind an obtuse driver who won't get out of the left lane, this one is for you.
There's an expression that automotive dealers have long observed: "Win on Sunday, sell on Monday."
It's been almost two years since Mazda created the "Driving Matters" brand essence video. More than 20 million people have viewed the 60-second spot, called "A Driver's Life," on YouTube and it continues to resonate. It's one of those quiet ads that makes you smile and feel good, no matter what your age or life situation.
Technology is grand; it makes life easier in so many ways. But many of us aren't willing to give up control.
It's the story that keeps on growing. While a settlement with Japanese auto parts maker Takata Corp. and its faulty airbags was expected this week, it's possible there could be further repercussions for automakers who used the faulty equipment.
Along with buying a house or funding a college education, purchasing a vehicle is one of the biggest layouts of cash most consumers will make. Unlike the house or education, it's a purchase that fills buyers with much more anxiety and stress.
I was very excited to watch the first episode of "Detroiters," the new show on Comedy Central about two of my favorite things, Detroit and advertising.
It is consistently one of the nation's largest auto shows in terms of consumer attendance, and that's nothing to sneeze at.