• MARKETING: AUTOMOTIVE
    Advertising Lessons the Auto Industry Should Learn From Insurance Companies
    Few purchases are exciting as a car, and few are more bland than insurance. Yet one sector is making interesting and entertaining ads, while the other is stuck in sameness. Guess which is which.
  • MARKETING: AUTOMOTIVE
    Bringing Auto Up To Speed
    We are living in a golden age of data. Marketers have so much information about customers and potential customers, and so many different ways to leverage it, that many are overwhelmed by the sheer potential.
  • MARKETING: AUTOMOTIVE
    1 Brand, Many Audiences: 3 Levels Of Intent
    The age of data-driven advertising is upon us and if we have the right kind of data and interpret it properly, it can reveal subtle audience differences that can help all retailers, including auto marketers, rethink how they approach different potential buyers.
  • MARKETING: AUTOMOTIVE
    High Quality, Affordability Top List Of Automobile Preferences
    If you are at all tuned into the automotive world, you know that there's no other rivalry as intense as Chevrolet versus Ford. It's like the Jets vs. the Sharks or the Capulets vs. the Montagues for the more highbrow among us.
  • MARKETING: AUTOMOTIVE
    Brands Use Twitter To Reach Hispanic Auto Buyers
    Despite all the buzz about Instagram and Snapchat, 49% of U.S. Hispanic auto buyers are on Twitter, and smart automakers are figuring out ways to best use the social platform.
  • MARKETING: AUTOMOTIVE
    Honda Ties Racing Activities Directly To Production Vehicles
    Even though we can't all drive race cars, we like the sexy connotation of sleek design lines and speed. Honda is playing on those emotions with a brand campaign, which broke Tuesday night during the NBA Conference Finals.
  • MARKETING: AUTOMOTIVE
    Toyota Finds Its Groove With Racing Sponsorship
    There's an expression that automotive dealers have long observed: "Win on Sunday, sell on Monday."
  • MARKETING: AUTOMOTIVE
    Lexus, Land Rover Unveil New Campaigns
    Lexus is launching what it is calling a "pivotal" campaign for its new 2018 Lexus LC 500 while Land Rover is launching a campaign to highlight the Discovery's arrival in North America.
  • MARKETING: AUTOMOTIVE
    Tesla's Stock Market Valuation Not Based On Reality
    Adding insult to injury, the stock market valuation of Tesla surpassed Ford and GM earlier this month, despite Ford and GM far outpacing Tesla in sales. Since April Fool's Day, Tesla's stock has breached $300 a share and continues to hover in that vicinity, causing a market capitalization of around $48 billion. Headline writers breathlessly proclaimed that Tesla is worth more than Ford. A few days later, another uptick in the stock market caused Tesla's market cap to briefly exceed that of General Motors.
  • MARKETING: AUTOMOTIVE
    MediaPost Names Marketing:Automotive Award Winners
    2016 was another record-breaking year for the auto market, with U.S. shoppers buying 17.5 million cars, trucks and crossovers, just ahead of 2015's previous record. It was the seventh consecutive year of year-over-year sales gains. Automotive marketing reacted to the trend of consumer preference for trucks and SUVs, with the automakers going after those markets with a vengeance. Along with some in-your-face competitive ads, there was no shortage of poignant and sometimes hilarious advertisements, integrated campaigns, and smart social digital and social media strategies.
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