MARKETING: AUTOMOTIVE
by Tanya Gazdik on Aug 9, 3:16 PM
Whether they are official sponsors or not, it’s inevitable that many automakers are making connection to the 2016 Rio Olympic Games. A new
campaign for BMW breaks early next week during the Olympics broadcasting that pits the BMW 330e electric hybrid against the much-hyped, but still not available electric Tesla 3. BMW is taking on Tesla, marketing its all-ready-for-purchase/lease high-end hybrid against a car for which consumers must still wait to come to market.
“The car you’ve been waiting for . . . without the wait,” says the voiceover for the BMW campaign, which was created by The …