• MARKETING: AUTOMOTIVE
    Despite Intrigue With Self-Driving Vehicles, Consumers Still Crave Control
    American drivers are a conflicted bunch. On one hand, we are fascinated with the idea of a self-driving (or autonomous) vehicle. But when push comes to shove, we don't really want to give up control, at least not all of it.
  • MARKETING: AUTOMOTIVE
    Ford: Cars Are Not Just For Boys
    Who says car toys are just for boys? This fall, Ford Girls' Fast Track Races is proving cars can be toys for every kid.
  • MARKETING: AUTOMOTIVE
    Automakers Face Reputation Crisis After Recalls, Or Do They?
    It seems like not a week goes by that one automaker or another faces a recall or even worse, a scandal.
  • MARKETING: AUTOMOTIVE
    Dealers Turn To 'Leftovers' As Season Changes
    It's the day after Labor Day, and in Michigan that means the kids are (finally) heading back to school. Unlike most of the country, where the kids have been back in school a few days or weeks, our state legislators passed a law a few years back prohibiting schools from starting before Labor Day. The thinking was it would promote tourism in the state and encourage - what else - road trips.