• MARKETING: AUTOMOTIVE
    Nissan Evinces Marketing Lessons Well Learned
    Major brands spoke at the Association of National Advertisers' Masters of Marketing last week, and all of the speeches were inspirational. A home run this year for the ANA, thanks to Bob Liodice, who, along with the organizers, outdid himself.
  • MARKETING: AUTOMOTIVE
    Luxury Automakers Can Succeed With Premium Partnerships
    Automakers have found interesting ways of getting people into their cars through fleet partnerships that give people an experience of a vehicle without the ignominy of the rent-a-car.