• MARKETING: AUTOMOTIVE
    Honda Ties Racing Activities Directly To Production Vehicles
    Even though we can't all drive race cars, we like the sexy connotation of sleek design lines and speed. Honda is playing on those emotions with a brand campaign, which broke Tuesday night during the NBA Conference Finals.
  • MARKETING: AUTOMOTIVE
    Toyota Finds Its Groove With Racing Sponsorship
    There's an expression that automotive dealers have long observed: "Win on Sunday, sell on Monday."
  • MARKETING: AUTOMOTIVE
    Lexus, Land Rover Unveil New Campaigns
    Lexus is launching what it is calling a "pivotal" campaign for its new 2018 Lexus LC 500 while Land Rover is launching a campaign to highlight the Discovery's arrival in North America.