Even though we can't all drive race cars, we like the sexy connotation of sleek design lines and speed. Honda is playing on those emotions with a brand campaign, which broke Tuesday night during the NBA Conference Finals.

There's an expression that automotive dealers have long observed: "Win on Sunday, sell on Monday."

Lexus is launching what it is calling a "pivotal" campaign for its new 2018 Lexus LC 500 while Land Rover is launching a campaign to highlight the Discovery's arrival in North America.