MARKETING: AUTOMOTIVE
by Tanya Gazdik on Jun 28, 2:30 PM
It's the old debate: Is it more "American" to buy a vehicle from a company that is headquartered in the U.S. but might be built elsewhere or one that is built here by a foreign-based company?
MARKETING: AUTOMOTIVE
by Tanya Gazdik on Jun 21, 1:00 PM
Hispanic American consumers account for $27.9 billion in registered new vehicle transactions, representing 11% of the total market, and annually, the Hispanic population in the United States grows by about one million people.
MARKETING: AUTOMOTIVE
by Tanya Gazdik on Jun 14, 1:45 PM
After writing a column a few weeks back about consumer disconnect when it comes to hybrid cars, I realized that, sadly, I'm not too far from the norm.
MARKETING: AUTOMOTIVE
by Tanya Gazdik on Jun 8, 10:00 AM
Automakers are beginning to use virtual reality technology in some interesting ways. One way VR can make a big splash is at the dealership.
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