• MARKETING: AUTOMOTIVE
    Which Vehicles Are 'Made In America'? You Might Be Surprised
    It's the old debate: Is it more "American" to buy a vehicle from a company that is headquartered in the U.S. but might be built elsewhere or one that is built here by a foreign-based company?
  • MARKETING: AUTOMOTIVE
    Automakers Need To Continue To Hone Hispanic American Efforts
    Hispanic American consumers account for $27.9 billion in registered new vehicle transactions, representing 11% of the total market, and annually, the Hispanic population in the United States grows by about one million people.
  • MARKETING: AUTOMOTIVE
    Malibu Hybrid Lives Up To Ad Promises
    After writing a column a few weeks back about consumer disconnect when it comes to hybrid cars, I realized that, sadly, I'm not too far from the norm.
  • MARKETING: AUTOMOTIVE
    Jumping On The Virtual Reality Bandwagon
    Automakers are beginning to use virtual reality technology in some interesting ways. One way VR can make a big splash is at the dealership.