• MARKETING: AUTOMOTIVE
    Tips for Building a Quality Automotive SEO Strategy
    With Search being a foundational component of most auto dealers' digital marketing strategy, over-saturation has made getting to the top of a Google or Bing search list that much harder. At our Marketing Automotive Conference, Andrew MacLeay, Director of DigitalMarketing, Dealer.Com discussed what dealers can do to better position themselves to increase their SEO through providing consumers with quality resources and content.
  • MARKETING: AUTOMOTIVE
    The Need for Cultural Competency While Data Mining
    In a discussion on analyzing data to flesh out the nuances of human behavior, Rochelle Newman-Carrasco, Chief Hispanic Marketing Strategist, Walton Issacson argued that within the multicultural space, being able to work a spreadsheet is not enough. Having the background to understand the intricacies of consumer culture is just as important when trying to strategize around data. Look at what else Rochelle Newman-Carrasco and her panel had to say at the Marketing Automotive Conference here.
  • MARKETING: AUTOMOTIVE
    Thought and Authenticity In Premium Automotive
    Speaking on the “What Does Premium Mean Today” panel at MediaPost's Marketing Automotive Conference, Edward Loh, Editor-in-Chief, Motor Trend walked through what he considered to be the pillars of creating and maintaining a premium brand. Particularly for newcomers in the luxury/premium space, authenticity and consideration for consumers' needs are crucial in combating a lack of legacy or clout. Check out the rest of our Marketing Automotive Conference stream here: