• MARKETING: AUTOMOTIVE
    Mercedes-Benz Does Stadium Kick-Off In Atlanta
    Mercedes-Benz U.S.A. (MBUSA), which for four years has had its name on the Superdome in New Orleans, has nabbed rights to the big football venue in its new hometown.
  • MARKETING: AUTOMOTIVE
    Car News? What Car News?
    I've been out of touch with the auto business for the past three weeks, so I don't know who's doing what with whom; what brands are up, and which are down, who is partnering with whom for what and why. Things change so fast in the business that I'm now at a major disadvantage.
  • MARKETING: AUTOMOTIVE
    Creating A Luxurious Social Media Experience
    According to a 2014 survey, 70% of people who come from affluent households (total annual income >$200,000) own a smartphone. ExactTarget research indicates that 75% of smartphone users engage with social media on a daily basis.