MARKETING: AUTOMOTIVE
by Karl Greenberg on Jul 15, 9:35 AM
It's a raw, stripped-down aesthetic. It's Harley-Davidson's '48, with it's "peanut" gas tank and tractor-style seat. It's Yamaha's Bolt model under the Star brand of Americana bikes.
MARKETING: AUTOMOTIVE
by Karl Greenberg on Jul 8, 9:50 AM
Well, it's summer, and the automakers are gearing up shutdown as dealers sell down last year's models (though with demand this year, it's a good bet shutdown won't last for long). It's as good a time as ever to look at Fiat Chrysler Automobiles (FCA), the merged Chrysler and Fiat organization announced in January after Fiat SpA bought the remaining shares of Chrysler LLC from the United Auto Workers.