MARKETING: AUTOMOTIVE
by Tanya Gazdik on May 31, 3:00 PM
Automakers are investing billions of dollars in alternative-energy vehicles. But if a recent poll is any indication, the efforts are wasted on consumers who, for the most part, remain clueless.
MARKETING: AUTOMOTIVE
by Tanya Gazdik on May 24, 2:00 PM
When I was growing up, we used to sing the Chevy ad jingle, "We love Baseball, hot dogs, apple pie and Chevrolet." It was a familiar chant, especially in the summer when we were actually outside playing baseball. (Just so you know, us '70s kids were tough. There was no softball or T-ball. I learned to play baseball with a standard-issue, horsehide-covered baseball like the pros use.)
MARKETING: AUTOMOTIVE
by Tanya Gazdik on May 17, 2:50 PM
"Hello, I'm the new Karl Greenberg" is how I went about introducing myself to the marketing and PR folks I met during the media days at the New York Auto Show, which occurred a few weeks after I took over the auto beat at MediaPost. It became comical after awhile to see what tack they would take in responding to me. About 50% said, "You look nothing like Karl," which is very true.
MARKETING: AUTOMOTIVE
by Phil Schraeder on May 10, 12:00 PM
Visual marketing through traditional media remains an important part of automotive marketing (it's hard to watch even just an hour of television without coming across a car ad), but automakers have always been early adopters of next-gen marketing tools, and in many ways lead the way for other industries. As early as 2012, GM's Cadillac moved 25% of its marketing budget to digital platforms. By 2015, eMarketer declared that the U.S. auto industry was "ahead of the pack for digital ad spend."
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