MARKETING: AUTOMOTIVE
by Karl Greenberg on Aug 26, 10:12 AM
What is happening with initial auto satisfaction? One study, just out, says American vehicles are gaining on imports. And generally, satisfaction is down a tad across the industry.Once again, consumers are unhappy, or at least less happy with their cars, it seems, depending on whom you ask.
MARKETING: AUTOMOTIVE
by Karl Greenberg on Aug 21, 10:00 AM
The industry response to congestion-related wheel time has been to try to make a silk purse of a sow's ear, focusing on a how in-car technology can make this hideous situation more tolerable.
MARKETING: AUTOMOTIVE
by Karl Greenberg on Aug 14, 9:40 AM
In the United States, it is not beyond the realm of possibility that futbol will be the new football in a couple dozen years. Maybe just a dozen. Or fewer. Maybe next week. After all, we are talking about a sport that leads the popularity list among Hispanic and immigrant populations of all stripes; and it is also becoming the sport of the next generation, thanks to organized youth soccer, and because it is cheaper to play, and less hazardous, generally.
MARKETING: AUTOMOTIVE
by Karl Greenberg on Aug 12, 11:12 AM
Oh, that empowered customer! Woe be to the brand that doesn't listen to him, her, them. The empowered customer - however defined, and I guess that depends on who is doing the defining - can provide serious insight with deep history. Yes, tapping in to your stalkers can pay dividends.
MARKETING: AUTOMOTIVE
by Karl Greenberg on Aug 5, 9:46 AM
BMW's Mini unit may be the only auto brand who can do that and they prove it every other year with an exercise in madness called "Mini Takes the States" (MTTS), a biennial event that the company has run since 2006.
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