• MARKETING: AUTOMOTIVE
    Like It Or Not, Autonomous Cars Are Coming
    Long before the technology was even conceived, there used to be jokes about robots taking over the world. That might still be down the road, but for now, they simply want to take over your driving responsibilities. Despite consumer anxiety, there are plenty of ways automakers can sell this to a doubtful public. How about never having to worry about having a car accident again and finally having the time to catch up on reading or TV/movie watching?
  • MARKETING: AUTOMOTIVE
    Lexus Jumps On Super Bowl Bandwagon
    Lexus is the latest automaker to add itself to the advertising lineup of this year's Super Bowl, which is expected to garner more than 100 million viewers on Feb. 5.
  • MARKETING: AUTOMOTIVE
    Volkswagen Keeps Brave Face At Auto Show Despite Dieselgate Fallout
    Volkswagen continued to set tongues wagging at the North American International Auto Show this week.
  • MARKETING: AUTOMOTIVE
    Keep Your Friends Close, And Your Rivals Closer
    It's always curious when normally rival automakers join together for projects. In this case, it's several rivals.