MARKETING: AUTOMOTIVE
by Tanya Gazdik on Mar 31, 2:00 PM
Lexus rolled out the "Lexus Lane Valet" on Thursday morning. If you've ever been stuck behind an obtuse driver who won't get out of the left lane, this one is for you.
MARKETING: AUTOMOTIVE
by Tanya Gazdik on Mar 21, 3:00 PM
There's an expression that automotive dealers have long observed: "Win on Sunday, sell on Monday."
MARKETING: AUTOMOTIVE
by Tanya Gazdik on Mar 14, 11:00 AM
It's been almost two years since Mazda created the "Driving Matters" brand essence video. More than 20 million people have viewed the 60-second spot, called "A Driver's Life," on YouTube and it continues to resonate. It's one of those quiet ads that makes you smile and feel good, no matter what your age or life situation.
MARKETING: AUTOMOTIVE
by Tanya Gazdik on Mar 7, 4:53 PM
Technology is grand; it makes life easier in so many ways. But many of us aren't willing to give up control.
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