• MARKETING: AUTOMOTIVE
    Lexus, Honda Know How To Pull A Prank
    Lexus rolled out the "Lexus Lane Valet" on Thursday morning. If you've ever been stuck behind an obtuse driver who won't get out of the left lane, this one is for you.
  • MARKETING: AUTOMOTIVE
    Toyota Finds Its Groove With Racing Sponsorship
    There's an expression that automotive dealers have long observed: "Win on Sunday, sell on Monday."
  • MARKETING: AUTOMOTIVE
    Mazda Miata MX-5 Is Fun In Any Weather
    It's been almost two years since Mazda created the "Driving Matters" brand essence video. More than 20 million people have viewed the 60-second spot, called "A Driver's Life," on YouTube and it continues to resonate. It's one of those quiet ads that makes you smile and feel good, no matter what your age or life situation.
  • MARKETING: AUTOMOTIVE
    Automakers Have Uphill Battle Regarding Self-Driving Cars
    Technology is grand; it makes life easier in so many ways. But many of us aren't willing to give up control.