If you are at all tuned into the automotive world, you know that there's no other rivalry as intense as Chevrolet versus Ford. It's like the Jets vs. the Sharks or the Capulets vs. the Montagues for the more highbrow among us.

Despite all the buzz about Instagram and Snapchat, 49% of U.S. Hispanic auto buyers are on Twitter, and smart automakers are figuring out ways to best use the social platform.